Blog
Messaging and content help for nonprofit communicators
Roundup for nonprofit communicators: my help with managing your blog
by Marlene Oliveira | Aug 9, 2017 | Blogging, Content marketing, Editorial planning
Earlier this summer, I shared a roundup of posts from this blog about how to tackle various nonprofit copywriting projects.
Based on the response, it seems that you really liked having an archive of past articles pulled together for you like this. So I decided to create a new roundup for you, this time on the topic of managing your nonprofit’s blog. Once again, the article range from earlier this summer to a few years old, but if you need help with your role as “blog managing editor”, the advice still stands.
What to choose and include: keyword optimization basics for non-techies
by Marlene Oliveira | Jul 25, 2017 | Blogging, Website content
Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) - and specifically, keyword optimization - requests. I don’t position myself as an SEO copywriter, but I write digital content for clients and...
Roundup: my help with a dozen nonprofit copywriting projects
by Marlene Oliveira | Jul 11, 2017 | Nonprofit copywriting how-to
Are you thinking about updating a few bits and pieces of your nonprofit's copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else? To make your summer writing assignments a little...
How to assign a writing task: stories and other editorial content
by Marlene Oliveira | Jun 27, 2017 | Nonprofit copywriting how-to, Storytelling
Do you have someone lined up to help you write stories for your nonprofit organization? Great! Do you know how to assign a writing task properly? Let's get you ready to brief your writer so you can get the best stories, as efficiently as possible. Whether your writer...
Workshop series announcement: Start a profitable nonprofit consulting business
by Marlene Oliveira | Jun 14, 2017 | Uncategorized
Do you dream of self-employment? Do you know someone who wants to make a living consulting to nonprofit organizations? I’ve been self-employed for nine years. When I left my in-house role as a communications manager, it was because I wanted a BIG change. I knew that I...
Case study interview questions for nonprofit organizations
by Marlene Oliveira | May 30, 2017 | Nonprofit copywriting how-to, Storytelling
Do you write case studies for your nonprofit organization? Then you need a strong list of case study interview questions.
In my experience, an important step in writing a compelling case study is to conduct an interview. To help you conduct these interviews, I’m sharing my case study interview questions. You will need to customize and add to these questions based on the person and program you are featuring. But use them as a head start!





