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Messaging and content help for nonprofit communicators
Case study interview questions for nonprofit organizations
by Marlene Oliveira | May 30, 2017 | Nonprofit copywriting how-to, Storytelling
Do you write case studies for your nonprofit organization? Then you need a strong list of case study interview questions.
In my experience, an important step in writing a compelling case study is to conduct an interview. To help you conduct these interviews, I’m sharing my case study interview questions. You will need to customize and add to these questions based on the person and program you are featuring. But use them as a head start!
How to find writers for your blog
by Marlene Oliveira | May 2, 2017 | Blogging
Last month I was featured as the special guest for a Content Marketing Institute #CMWorld chat - a huge honour for me. I was invited to share my tips on how to find blog writers and contributors, based on my experience running the Nonprofit MarCommunity blog over the...
Planning a new website? Get content strategy development on your calendar.
by Marlene Oliveira | Apr 19, 2017 | Website content
A few weeks ago, I shared the elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his...
Starting with content strategy to ensure successful website development [case study]
by Marlene Oliveira | Apr 4, 2017 | Website content
content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that, with success.
Six reasons you should NOT ask for “annual report updates”
by Marlene Oliveira | Mar 7, 2017 | Nonprofit copywriting how-to
Annual reports have a reputation for being boring – boring to produce and boring to read. But if you’re producing your nonprofit’s annual report by collating departmental “annual report updates,” I’m sorry to say that you are part of the problem! Here are six reasons you shouldn’t be asking for “annual report updates” from your peers.
How to write a nonprofit About page: 7-step copywriting formula
by Marlene Oliveira | Feb 21, 2017 | Nonprofit copywriting how-to
Do you know how to write a nonprofit About page? I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a...



![Starting with content strategy to ensure successful website development [case study]](https://moflow.ca/wp-content/uploads/2017/03/WCS-CaseStudy.png)

