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Nonprofit marketing communications is a specialty and when nonprofits are looking for copywriting support, it’s important to work with professionals who specialize in nonprofit copywriting.
So, where do you find these pros? And what sets great nonprofit copywriters apart from the rest? Yes, copywriting is a skill that can be transferred across sectors, but a copywriter who specializes in nonprofit communications comes with a number of bonuses.
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful - especially when you're assigning the work to someone else - not to underestimate your copywriting project timeline. For example, if you need...
![TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]](https://moflow.ca/wp-content/uploads/2019/03/TechSoup-Canada-case-study.png)
What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing what you need your content to achieve and setting up a few simple conditions for success. This describes my experience, working with TechSoup Canada.
![Boosting annual report impact with stories [case study]](https://moflow.ca/wp-content/uploads/2018/08/Imagine-case-study.png)
Rather than “another thing to do”, story writing can and should boost the impact of your existing communications tactics. This case study showcases my work with Imagine Canada, using stories to bring the work described in their annual report to life.
Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee.
I always provide project fee-based packages and quotes to my potential clients. In part, this is because project fees benefit me as a consultant. However, as a nonprofit communicator working with outside writers, project fees will benefit you as well.
When is the right time to outsource your nonprofit copywriting projects? How can a nonprofit organization expect to benefit from outsourcing to a professional copywriter? Here are 11 reasons to outsource to a professional copywriter
I’m often contacted by potential clients who think they need a copywriter, but who would actually benefit more from working with an editor. In order to get the right talent for your job, it’s important to understand which professional can deliver the best results for you. The lines can seem a bit blurry at times and in fact, there are many pros who offer both editing and writing services. But it’s important to clarify which skills you need for your project, no matter who you hire.
This article originally appeared at nonprofitmarcommunity.com.
As a busy nonprofit communicator, your to-do list is mountain-high and you can’t imagine finding the time to write the content you need. Is it time to bring in the help of a freelance copywriter? Have you done so before? Once you’ve secured the budget, hiring a writer should be a simple process, but to be efficient, choose the right supplier and start the project off right, it’s important to be prepared.
Questions about the cost of copywriting services are among the first to arise when I speak with new clients. By nature, every copywriting assignment is custom work, so giving a detailed quote requires some level of briefing; even a ball-park price range is best delivered after I understand some of the top-level details. However, I’d like to attempt to shed some light on what you can expect to pay a professional copywriter, based on my own work.