Nonprofit communications fundamentals

Learning Centre

I’ve curated this collection of articles and services to help you get your nonprofit’s communications fundamentals — brand messaging, website content, storytelling and more — in order.

Brand messaging

What is a brand messaging platform?

Narrowing down your nonprofit’s brand personality

Nonprofit key messages (or brand narrative): the basics

Using your nonprofit’s key messages: ideas and examples

Brand messaging service

Web content strategy

Reasons why your nonprofit organization needs a website content strategy

Elements to include in your nonprofit’s website content strategy

How to build a website content strategy for your nonprofit organization

Website content strategy service

Web copywriting

Content updates or rethink your nonprofit’s website content approach?

Quick web content updates to convey your nonprofit’s brand messages

Web copy briefings: have a conversation, ask the right questions

Web copywriting service

Storytelling

Communicating your nonprofit’s brand narrative through storytelling

The benefits of planning stories for your nonprofit organization well in advance

Questions you need to ask your colleagues to move from story lead to story development

The role of your nonprofit’s storytelling *process* in stakeholder relations

Story writing service

Communications audits

Planning to skip your nonprofit’s next communications audit? Don’t risk it.

Start your nonprofit’s communications audit with a question

Elements to review in your nonprofit’s communications audit

Communications audit service

Strategic alignment

Are your nonprofit’s communications strategically aligned?

How to keep your nonprofit’s audiences at the centre of your communications

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