Web copy briefings: have a conversation, ask the right questions

Web copy briefings: have a conversation, ask the right questions

This article was originally published in July 2021 and updated in October 2024. Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it's obvious that many nonprofit communicators struggle with...

Elements to include in your nonprofit’s website content strategy

Elements to include in your nonprofit’s website content strategy

This article was originally published on March 21, 2017, and updated on May 16, 2023. You know the reasons why your nonprofit needs a website content strategy and how it will help you plan a new or redesigned site. You’re ready to put content first and benefit from a...

Quick web content updates to convey your nonprofit’s brand messages

Quick web content updates to convey your nonprofit’s brand messages

Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...

Content updates or rethink your nonprofit’s website content approach?

Content updates or rethink your nonprofit’s website content approach?

What is the state of your nonprofit organization’s website content? Do you simply need to make a few content updates, or is it time to rethink your overall website content approach? Web copy updates vs. new website content strategy Here's my help with deciding which...

Working with an external web content strategist: making the case

Working with an external web content strategist: making the case

Over the last few years, my website content strategy package has become my most popular service. So, why are so many nonprofit communicators seeking the help of an external website content strategist? You might hesitate to take this approach because as a...

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