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One type of support I particularly enjoy is serving as a nonprofit organization’s storytelling partner; we work side by side to keep storytelling moving forward and strategically aligned. Recently, I updated my story writing package to reflect this partnership...
When you look back at the last five to ten stories your nonprofit organization has shared, how do you feel about them? Are they your best, most compelling and strategically important stories? Or… Are they the stories you could manage to pull together in a last-minute...
Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...
This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...
As a nonprofit communicator, you understand the importance of engaging stakeholders through storytelling. But have you considered that how you develop and publish stories can have a powerful impact on your relationships? After seeing a few too many...
Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...
Are you looking for a deliberate, structured approach to strengthening your organization’s marketing communications? Do you need to build or rebuild your nonprofit’s communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...
How do narratives fit into your work as a nonprofit communicator? Lately, I’ve had narratives on my mind - primarily thinking about the fact that the term is used often, with very different meanings. While pondering (and researching) narratives late last month, I...
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...