by Marlene Oliveira | Jun 23, 2022 | Branding, Marketing communications, Storytelling, Website content
Are you looking for a deliberate, structured approach to strengthening your organization’s marketing communications? Do you need to build or rebuild your nonprofit’s communications fundamentals? There are many reasons you might need to strengthen, improve...
by Marlene Oliveira | Oct 14, 2021 | Storytelling
How do narratives fit into your work as a nonprofit communicator? Lately, I’ve had narratives on my mind – primarily thinking about the fact that the term is used often, with very different meanings. While pondering (and researching) narratives late last month,...
by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
by Marlene Oliveira | Feb 27, 2020 | Editorial planning, Storytelling
What does your storytelling plan look like? Is it documented – perhaps something you share with your colleagues? Is it in your head? Do you have a storytelling plan? If you’re like many nonprofit communicators, you have no shortage of stories to tell. So it might feel...
![TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]](https://moflow.ca/wp-content/uploads/2019/03/TechSoup-Canada-case-study.png)
by Marlene Oliveira | Mar 19, 2019 | Storytelling, Working with writers
What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing...
by Marlene Oliveira | Oct 16, 2018 | Storytelling
Do you have a hard time finding your organization’s stories? A couple of weeks ago, I put out a call for story-finding tips, and today I’m following up with the responses I received. What I learned: communicators who successfully unearth their nonprofit’s...
