by Marlene Oliveira | Oct 14, 2021 | Storytelling
How do narratives fit into your work as a nonprofit communicator? Lately, I’ve had narratives on my mind – primarily thinking about the fact that the term is used often, with very different meanings. While pondering (and researching) narratives late last month,...
by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
by Marlene Oliveira | Feb 27, 2020 | Editorial planning, Storytelling
What does your storytelling plan look like? Is it documented – perhaps something you share with your colleagues? Is it in your head? Do you have a storytelling plan? If you’re like many nonprofit communicators, you have no shortage of stories to tell. So it might feel...
![TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]](https://moflow.ca/wp-content/uploads/2019/03/TechSoup-Canada-case-study.png)
by Marlene Oliveira | Mar 19, 2019 | Storytelling, Working with writers
What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing...
by Marlene Oliveira | Oct 16, 2018 | Storytelling
Do you have a hard time finding your organization’s stories? A couple of weeks ago, I put out a call for story-finding tips, and today I’m following up with the responses I received. What I learned: communicators who successfully unearth their nonprofit’s...
![Boosting annual report impact with stories [case study]](https://moflow.ca/wp-content/uploads/2018/08/Imagine-case-study.png)
by Marlene Oliveira | Aug 28, 2018 | Storytelling, Working with writers
How can you communicate impact when you’re in the early stages of a long-term, ambitious plan? What information can you provide in an annual report when you are still laying the foundation for that plan? I had this conversation earlier this year with my clients at...
