Annual report as a podcast: Q&A with Equality Fund’s Sarah Matsushita

Annual report as a podcast: Q&A with Equality Fund’s Sarah Matsushita

Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...

Communicating your nonprofit’s brand narrative through storytelling

Communicating your nonprofit’s brand narrative through storytelling

Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...

TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]

TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]

What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing what you need your content to achieve and setting up a few simple conditions for success. This describes my experience, working with TechSoup Canada.

14 tips to help you unearth your nonprofit’s stories

14 tips to help you unearth your nonprofit’s stories

Do you have a hard time finding your organization’s stories?

A couple of weeks ago, I put out a call for story-finding tips, and today I’m following up with the responses I received. And further below, I’ve included a list of 14 actionable takeaways I’ve pulled from their submissions. Thank you, Katherine, Blair, Fiona, Anthony and Yasmine!

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