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This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...
Earlier this summer, I shared a roundup of posts from this blog about how to tackle various nonprofit copywriting projects.
Based on the response, it seems that you really liked having an archive of past articles pulled together for you like this. So I decided to create a new roundup for you, this time on the topic of managing your nonprofit’s blog. Once again, the article range from earlier this summer to a few years old, but if you need help with your role as “blog managing editor”, the advice still stands.
Do you plan your nonprofit’s blog or newsletter using monthly content themes? Do you plan out the topics you’ll feature each month based on a specific editorial focus? Should you?
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas:
Does your nonprofit still send your newsletter as a pdf attached to an email? If you ditched PDF newsletters long ago, this question might seem ridiculous, but some nonprofits are still sending pdf newsletters, and that’s a problem. Sending PDF newsletters, wastes resources, time and opportunities to improve and fine tune your electronic communications.
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.
Here are 10 marketing persona templates for you to choose from:
![What are your top nonprofit blogging challenges? [survey]](https://moflow.ca/wp-content/uploads/2015/03/BloggingSurvey.png)
I’m developing a new suite of blogging resources and training for nonprofits. However, I need your help to ensure that I’m covering everything you need.
So, if you haven’t yet shared your blogging questions and challenges with me, please do so now by taking this quick survey.
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about...
This article originally appeared on the Nonprofit MarCommunity blog. Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post...