Brand messaging that guides more than communications [case study]

Brand messaging that guides more than communications [case study]

When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...

What nonprofit communicators need to know about AI content generators

What nonprofit communicators need to know about AI content generators

The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...

Are your nonprofit’s communications strategically aligned?

Are your nonprofit’s communications strategically aligned?

Are your marketing communications directly connected to your organization’s strategic plan? In my work with nonprofit leaders and communicators, we often need to start by returning to the basics. I ask for a copy of their organization’s strategic plan to connect the...

Upcoming webinar: Getting your communications fundamentals in order

Later this month, I’ll be returning as a speaker in Maytree’s Five Good Ideas series. The Maytree team is giving me the opportunity to present a topic that distills the lessons I’ve learned from working with nonprofit organizations for 14 years - and from 8 years as a...

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