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When was the last time you took a moment to reflect on your nonprofit’s audiences? Because understanding your audiences is crucial for developing effective messaging and communication strategies, I’ve organized a one-hour online workshop to help you kick off 2025...
Conducting a communications audit for your nonprofit organization is inherently valuable (plus, skipping your communications audit is risky). But when you’re ready to move forward with your audit, there’s something simple you can do to get the most out of it: start...
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
Last week, a VP of marketing and communications at a large charity called my work “radical,” and I was honestly quite surprised. I just celebrated my 16th business anniversary on Sunday. For 16 years, I've been providing nonprofit marketing communications consulting...
When ChatGPT went public a year ago, I responded to the buzz about generative AI with my post What nonprofit communicators need to know about AI content generators. I had been thinking about AI tools for a few months and felt optimistic about those designed...
![Brand messaging that guides more than communications [case study]](https://moflow.ca/wp-content/uploads/2023/03/nonprofit-brand-messaging-case-study-400x250.png)
When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
Are you looking for a deliberate, structured approach to strengthening your organization’s marketing communications? Do you need to build or rebuild your nonprofit’s communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...