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Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend...
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...
“We need to put more order into our communications. To increase the impact of our comms, we need everything working together: channels complementing each other, and clarity on roles and responsibilities.” The executive director of a nonprofit organization recently...
Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...
When was the last time you took a moment to reflect on your nonprofit’s audiences? Because understanding your audiences is crucial for developing effective messaging and communication strategies, I’ve organized a one-hour online workshop to help you kick off 2025...
Conducting a communications audit for your nonprofit organization is inherently valuable (plus, skipping your communications audit is risky). But when you’re ready to move forward with your audit, there’s something simple you can do to get the most out of it: start...
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
Last week, a VP of marketing and communications at a large charity called my work “radical,” and I was honestly quite surprised. I just celebrated my 16th business anniversary on Sunday. For 16 years, I've been providing nonprofit marketing communications consulting...
When ChatGPT went public a year ago, I responded to the buzz about generative AI with my post What nonprofit communicators need to know about AI content generators. I had been thinking about AI tools for a few months and felt optimistic about those designed...