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![Brand messaging that guides more than communications [case study]](https://moflow.ca/wp-content/uploads/2023/03/nonprofit-brand-messaging-case-study-400x250.png)
When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
Are you looking for a deliberate, structured approach to strengthening your organization's marketing communications? Do you need to build or rebuild your nonprofit's communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...
Are your marketing communications directly connected to your organization’s strategic plan? In my work with nonprofit leaders and communicators, we often need to start by returning to the basics. I ask for a copy of their organization’s strategic plan to connect the...
Later this month, I’ll be returning as a speaker in Maytree’s Five Good Ideas series. The Maytree team is giving me the opportunity to present a topic that distills the lessons I’ve learned from working with nonprofit organizations for 14 years - and from 8 years as a...
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...