Building a copywriting project timeline: three steps you can’t forget

by Marlene Oliveira | May 28, 2020 | Nonprofit copywriting how-to, Working with writers

Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful, especially when you’re assigning the work to someone else, not to underestimate your copywriting project timeline. For example, if you...

Are you asking your writer to optimize web copy for SEO? Here’s what you need to provide

by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content

Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...

Service spotlight: nonprofit website copywriting package

by Marlene Oliveira | Jan 12, 2020 | Nonprofit copywriting how-to, Website content

Is your nonprofit’s website copy working for you? Strong web copy can translate into: More website traffic Better engagement once visitors arrive More people accessing your programs and services More donors, volunteers, champions and other supporters A greater IMPACT...

How to keep track of the stories you’re writing [template project tracker]

by Marlene Oliveira | Jun 12, 2018 | Nonprofit copywriting how-to, Storytelling

If you’re writing a large volume of stories for your nonprofit organization, project management can feel almost as challenging as the creative process itself. You’ll have several elements and steps to track, such as: Who you’re featuring The key message or focus...

Nonprofit website calls to action: ideas to use in your copy

by Marlene Oliveira | Feb 7, 2018 | Nonprofit copywriting how-to, Website content

This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...

Writing stories? Here’s help with your email outreach [swipe copy]

by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling

What’s your story writing process? What steps do you follow to collect the information you need to write a great story? If it’s similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in...