When you request internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
Website copywriting package for nonprofit organizations
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.
Building a copywriting project timeline: three steps you can’t forget
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful - especially when you're assigning the work to someone else - not to underestimate your copywriting project timeline. For example, if you need...
Are you asking your writer to optimize web copy for SEO? Here’s what you need to provide
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
How to keep track of the stories you’re writing [template project tracker]
To help with your story writing project management, I have a new template to share with you: my story writing project tracker. You can use it to track the focus of each story, the people you need to speak with, their contact information, whether or not you’ve successfully arranged interviews and the status of each story in development.
Nonprofit website calls to action: ideas to use in your copy
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
Writing stories? Here’s help with your email outreach [swipe copy]
What's your story writing process? What steps do you follow to collect the information you need to write a great story? If it's similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in your stories....
Website copy easy win: quickly improve your nonprofit’s Contact Us page content
If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete...
Roundup: my help with a dozen nonprofit copywriting projects
Are you thinking about updating a few bits and pieces of your nonprofit's copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else? To make your summer writing assignments a little...