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Nonprofit marketing communications is a specialty and when nonprofits are looking for copywriting support, it’s important to work with professionals who specialize in nonprofit copywriting.
So, where do you find these pros? And what sets great nonprofit copywriters apart from the rest? Yes, copywriting is a skill that can be transferred across sectors, but a copywriter who specializes in nonprofit communications comes with a number of bonuses.
Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic...
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3-400x250.png)
When you request an internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful - especially when you're assigning the work to someone else - not to underestimate your copywriting project timeline. For example, if you need...
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
![How to keep track of the stories you’re writing [template project tracker]](https://moflow.ca/wp-content/uploads/2018/06/story-writing-tracker.png){kind=tracking}
To help with your story writing project management, I have a new template to share with you: my story writing project tracker. You can use it to track the focus of each story, the people you need to speak with, their contact information, whether or not you’ve successfully arranged interviews and the status of each story in development.
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
![Writing stories? Here’s help with your email outreach [swipe copy]](https://moflow.ca/wp-content/uploads/2017/12/StoryWritingEmailSwipeCopy.png)
What's your story writing process? What steps do you follow to collect the information you need to write a great story? If it's similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in your stories....