Building a copywriting project timeline: three steps you can’t forget

by Marlene Oliveira | May 28, 2020 | Nonprofit copywriting how-to, Working with writers

Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful – especially when you’re assigning the work to someone else – not to underestimate your copywriting project timeline. For...

Are you asking your writer to optimize web copy for SEO? Here’s what you need to provide

by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content

Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...

Service spotlight: nonprofit website copywriting package

by Marlene Oliveira | Jan 12, 2020 | Nonprofit copywriting how-to, Website content

Is your nonprofit’s website copy working for you? Strong web copy can translate into: More website traffic Better engagement once visitors arrive More people accessing your programs and services More donors, volunteers, champions and other supporters A greater IMPACT...

How to keep track of the stories you’re writing [template project tracker]

by Marlene Oliveira | Jun 12, 2018 | Nonprofit copywriting how-to, Storytelling

If you’re writing a large volume of stories for your nonprofit organization, project management can feel almost as challenging as the creative process itself. You’ll have several elements and steps to track, such as: Who you’re featuring The key message or focus...

Nonprofit website calls to action: ideas to use in your copy

by Marlene Oliveira | Feb 7, 2018 | Nonprofit copywriting how-to, Website content

This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...

Writing stories? Here’s help with your email outreach [swipe copy]

by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling

What’s your story writing process? What steps do you follow to collect the information you need to write a great story? If it’s similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in...