by Marlene Oliveira | Feb 13, 2019 | Branding
“We need better brand recognition.” “We need to raise our profile.” “We have to be more clear about our work.” “We need to raise awareness of what we do.” “We need a common narrative.” Do these comments sound familiar? I’ve pulled these examples out...
by Marlene Oliveira | Jan 31, 2019 | Branding
Many nonprofit organizations are great at what they do, but complicated messaging makes it hard to communicate the value they offer. A lack of clarity makes their communications planning and their content confusing or scattered. Are you struggling with a lack of brand...
by Marlene Oliveira | Jun 26, 2018 | Branding
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I was looking for different perspectives and techniques around a specific element (brand personality – more to come on that soon). I found that my...
by Marlene Oliveira | Mar 8, 2016 | Branding
Does your nonprofit organization have messaging guidelines in place? Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity...
