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Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...
Do you use your nonprofit organization’s key messages to inform your fundraising communications and email campaigns? How can you leverage your brand narrative to strengthen your email content? Your parent brand and fundraising messaging should work together, but at...
Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...
![Brand messaging that guides more than communications [case study]](https://moflow.ca/wp-content/uploads/2023/03/nonprofit-brand-messaging-case-study-400x250.png)
When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...
Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...
A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.
Are you looking for a deliberate, structured approach to strengthening your organization's marketing communications? Do you need to build or rebuild your nonprofit's communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...