I’ve been talking, writing, and teaching about nonprofit communications fundamentals for several years, and this year, I decided it’s time to bring in some new perspectives. Toronto writer and communicator Meg Shannon is the first person I reached out to with my idea...
Using your brand to shape your nonprofit’s video marketing: Q&A with David Phu
Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...
Using your brand to shape your email fundraising messages: Q&A with Vanessa Chase Lockshin
Do you use your nonprofit organization’s key messages to inform your fundraising communications and email campaigns? How can you leverage your brand narrative to strengthen your email content? Your parent brand and fundraising messaging should work together, but at...
Communicating your nonprofit’s brand narrative through storytelling
Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...
Brand messaging that guides more than communications [case study]
When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...
Quick web content updates to convey your nonprofit’s brand messages
Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...
Using your nonprofit’s key messages: ideas and examples
A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...
Your nonprofit’s brand narrative (key messages): the basics
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
What is a brand messaging platform?
I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.