I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.
Beyond the logo: building a nonprofit brand your team can actually use
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I've even suggested a reframe to thinking about your nonprofit’s brand...
Brand messaging platforms for nonprofit organizations
Your nonprofit is doing important work. But when your messages don’t line up, your audiences have to work harder to understand you — and many simply won’t. Engagement drops, internal alignment suffers, and your communications team ends up reacting instead of leading....
Is your nonprofit suffering from a case of messaging drift?
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...
Annual report as a podcast: Q&A with Equality Fund’s Sarah Matsushita
Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...
Why brand messaging is fundamental: Q&A with nonprofit communicator Meg Shannon
I’ve been talking, writing, and teaching about nonprofit communications fundamentals for several years, and this year, I decided it’s time to bring in some new perspectives. Toronto writer and communicator Meg Shannon is the first person I reached out to with my idea...
Using your brand to shape your nonprofit’s video marketing: Q&A with David Phu
Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...
Using your brand to shape your email fundraising messages: Q&A with Vanessa Chase Lockshin
Do you use your nonprofit organization’s key messages to inform your fundraising communications and email campaigns? How can you leverage your brand narrative to strengthen your email content? Your parent brand and fundraising messaging should work together, but at...
Communicating your nonprofit’s brand narrative through storytelling
Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...