by Marlene Oliveira | Mar 3, 2021 | Branding, Marketing communications
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...
by Marlene Oliveira | Oct 16, 2020 | Branding, Website content
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
by Marlene Oliveira | Sep 21, 2020 | Branding
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications – but too many...
by Marlene Oliveira | Feb 13, 2019 | Branding
“We need better brand recognition.” “We need to raise our profile.” “We have to be more clear about our work.” “We need to raise awareness of what we do.” “We need a common narrative.” Do these comments sound familiar? I’ve pulled these examples out...
by Marlene Oliveira | Jan 31, 2019 | Branding
Many nonprofit organizations are great at what they do, but complicated messaging makes it hard to communicate the value they offer. A lack of clarity makes their communications planning and their content confusing or scattered. Are you struggling with a lack of brand...
by Marlene Oliveira | Jun 26, 2018 | Branding
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I was looking for different perspectives and techniques around a specific element (brand personality – more to come on that soon). I found that my...
