Communicating your nonprofit’s brand narrative through storytelling

Communicating your nonprofit’s brand narrative through storytelling

Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...

Brand messaging that guides more than communications [case study]

Brand messaging that guides more than communications [case study]

When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...

Quick web content updates to convey your nonprofit’s brand messages

Quick web content updates to convey your nonprofit’s brand messages

Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...

Using your nonprofit’s key messages: ideas and examples

Using your nonprofit’s key messages: ideas and examples

A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...

Your nonprofit’s brand narrative (key messages): the basics

Your nonprofit’s brand narrative (key messages): the basics

In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...

What is a brand messaging platform?

What is a brand messaging platform?

I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.

This is where a strong brand messaging platform comes in.

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