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Writing stories? Here’s help with your email outreach [swipe copy]

Email swipe copy you can use in your story writing process

What’s your story writing process? What steps do you follow to collect the information you need to write a great story? If it’s similar to mine, your process might look something like this:

Make a list of the people or organizations you will feature in your stories.
Gather and review any available background information.
Reach out via email to request interviews (I do these over the phone).
Conduct the interviews (see my case study interview questions or profile interview questions)
Get writing!

Writing stories is fun, […]

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Posted December 5, 2017 / Filed under Blogging, Content marketing, Nonprofit copywriting how-to / Leave a comment

Announcements: closing down #NPMC chat and blogging course for 2018

Every autumn, I set aside a few days to do my business planning for the following year. I review the past year, set goals for the year ahead and make tactical plans to achieve those goals. During my planning in the last couple of weeks, one big goal I set was to do less in 2018.

To scale back, I’ve identified two areas of my work that I’m going to eliminate – at least for the next year or so:

The #NPMC […]

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Posted November 16, 2017 / Filed under Uncategorized / Leave a comment

Website content strategy: article, webinar recording and PDF guide to get you started

I’ve spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you missed any of these elements, I’m sharing them once again:

Website content strategy for your nonprofit: 3 resources to get you started Click To Tweet

1. The blog post

As a warm-up to my webinar with Charity Village, […]

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Posted October 31, 2017 / Filed under Website content / Leave a comment

Hiring a freelance copywriter? Ask for a project fee

Ask for a project fee when outsourcing to a freelance copywriter: 3 benefits

Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee.

I always provide project fee-based packages and quotes to my potential clients. In part, this is because project fees benefit me as a consultant. However, as a nonprofit communicator working with outside writers, project fees will benefit you as well.

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Posted September 5, 2017 / Filed under Working with writers / Leave a comment

Website copy easy win: quickly improve your nonprofit’s Contact Us page content

How to quickly update your nonprofit’s Contact Us page content

If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete quickly today. And in this post, I’ll guide you through the update by walking you through a few easy steps.

Note: this post is for those organizations that publish some version of a list of contact information. If […]

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Posted August 22, 2017 / Filed under Nonprofit copywriting how-to, Website content / Leave a comment

Roundup for nonprofit communicators: my help with managing your blog

My help with managing your blog: roundup for nonprofit communicators

Earlier this summer, I shared a roundup of posts from this blog about how to tackle various nonprofit copywriting projects.

Based on the response, it seems that you really liked having an archive of past articles pulled together for you like this. So I decided to create a new roundup for you, this time on the topic of managing your nonprofit’s blog. Once again, the article range from earlier this summer to a few years old, but if you need help with your role as “blog managing editor”, the advice still stands.

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Posted August 9, 2017 / Filed under Blogging, Content marketing, Editorial planning / Leave a comment

What to choose and include: keyword optimization basics for non-techies

KeywordOptimizationBasics

Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization)  – and specifically, keyword optimization – requests.

I don’t position myself as an SEO copywriter, but I write digital content for clients and run a multi-author blog. So I take it upon myself to understand some on-page SEO/keyword optimization basics. And I know just enough to realize just how little I know, so I stick to the most important elements and focus on creating […]

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Posted July 25, 2017 / Filed under Blogging, Website content / Leave a comment

Roundup: my help with a dozen nonprofit copywriting projects

Roundup: posts to help you with 12 different nonprofit copywriting projects

Are you thinking about updating a few bits and pieces of your nonprofit’s copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else?

To make your summer writing assignments a little easier, I’ve pulled together a quick roundup of my past posts, designed to help you with specific writing tasks.

The most recent post in this list (case studies) was published just over a month ago. […]

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Posted July 11, 2017 / Filed under Nonprofit copywriting how-to / Leave a comment

How to assign a writing task: stories and other editorial content

How to assign a writing task: stories and other editorial content

Do you have someone lined up to help you write stories for your nonprofit organization? Great! Do you know how to assign a writing task properly? Let’s get you ready to brief your writer so you can get the best stories, as efficiently as possible.

Whether your writer is a member of your team, another employee, a volunteer or a freelance copywriter like me, you need to provide clear and detailed direction. Even the most experienced writers cannot create the stories you need […]

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Posted June 27, 2017 / Filed under Nonprofit copywriting how-to / 6 Comments

Workshop series announcement: Start a profitable nonprofit consulting business

Do you dream of self-employment?

Do you know someone who wants to make a living consulting to nonprofit organizations?

I’ve been self-employed for nine years. When I left my in-house role as a communications manager, it was because I wanted a BIG change. I knew that I didn’t want to move to a similar role at a different organization. And I knew that I wanted to test my entrepreneurial chops.

When I launched my business in 2008, I didn’t […]

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Posted June 14, 2017 / Filed under Uncategorized / Leave a comment