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Content creation insights and tips for nonprofit communicators
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Putting content strategy first – even for a microsite [case study]
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
Using audience personas in ongoing nonprofit communications planning: Q&A
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
Narrowing down your nonprofit’s brand personality
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications - but too many traits...
Inclusion and nonprofit communications – a few resources
Editor's note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I'm sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the Nonprofit...
Building a copywriting project timeline: three steps you can’t forget
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful - especially when you're assigning the work to someone else - not to underestimate your copywriting project timeline. For example, if you need...
Are you asking your writer to optimize web copy for SEO? Here’s what you need to provide
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...