Blog
Content creation insights and tips for nonprofit communicators
Narrowing down your nonprofit’s brand personality
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications - but too many traits...
Inclusion and nonprofit communications – a few resources
Editor's note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I'm sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the Nonprofit...
Building a copywriting project timeline: three steps you can’t forget
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful - especially when you're assigning the work to someone else - not to underestimate your copywriting project timeline. For example, if you need...
Are you asking your writer to optimize web copy for SEO? Here’s what you need to provide
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
Questions you need to ask your colleagues to move from story lead to story development
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
The benefits of planning stories for your nonprofit organization well in advance
What does your storytelling plan look like? Is it documented – perhaps something you share with your colleagues? Is it in your head? Do you have a storytelling plan? If you’re like many nonprofit communicators, you have no shortage of stories to tell. So it might feel...