Blog
Content and strategic messaging insights and tips for nonprofit communicators
Quick web content updates to convey your nonprofit’s brand messages
Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...
Using your nonprofit’s key messages: ideas and examples
A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...
What nonprofit communicators need to know about AI content generators
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
Nonprofit key messages (or brand narrative): the basics
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
What is a brand messaging platform?
I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.
![A content-first approach to redesigning a complex website [case study]](https://moflow.ca/wp-content/uploads/2022/08/WebsiteContentApproach-WSPScasestudy-400x250.png)
A content-first approach to redesigning a complex website [case study]
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...