Blog
Messaging and content help for nonprofit communicators
Nonprofit communications audit case study: New Language Solutions
If you’re wondering what a nonprofit communications audit can look like in practice, this case study offers a behind-the-scenes view. It’s the story of how New Language Solutions undertook an audit to assess existing communications channels, gather stakeholder...
Before you ask AI to write it: a better way past the blank page
Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic...
Beyond the logo: building a nonprofit brand your team can actually use
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I've even suggested a reframe to thinking about your nonprofit’s brand...
What to look for in a nonprofit communications consultant (before you hire)
Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend...
Brand messaging platforms for nonprofit organizations
Your nonprofit is doing important work. But when your messages don’t line up, your audiences have to work harder to understand you — and many simply won’t. Engagement drops, internal alignment suffers, and your communications team ends up reacting instead of leading....
Is your nonprofit suffering from a case of messaging drift?
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...