Blog
Messaging and content help for nonprofit communicators
From partial revamp to brand new site: website content Q&A with Susan Haldane
In early 2024, I started working with Susan Haldane at Threads of Life to update specific sections of the nonprofit’s website. We developed a website content strategy for the programs and services section, but after sharing the strategy internally, the organization's...
Annual report as a podcast: Q&A with Equality Fund’s Sarah Matsushita
Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...
Why brand messaging is fundamental: Q&A with nonprofit communicator Meg Shannon
I’ve been talking, writing, and teaching about nonprofit communications fundamentals for several years, and this year, I decided it’s time to bring in some new perspectives. Toronto writer and communicator Meg Shannon is the first person I reached out to with my idea...
Identifying your nonprofit’s audiences: be specific
How does your nonprofit organization identify, group and categorize your audiences? Are you focused on what your organization wants from audience members? Or, do you think about what draws and connects them to you? When I first discuss audiences with a new client,...
Audience workshop for nonprofit communications
When was the last time you took a moment to reflect on your nonprofit’s audiences? Because understanding your audiences is crucial for developing effective messaging and communication strategies, I’ve organized a one-hour online workshop to help you kick off 2025...
NEW self-paced course with NTEN: communications fundamentals
Since 2022, I’ve collaborated with NTEN to deliver a course on nonprofit communications fundamentals; a live virtual event offered each spring and winter. Earlier this year, NTEN asked if I would like to adapt my course to their new online self-paced...