Blog
Messaging and content help for nonprofit communicators
Brand messaging platforms for nonprofit organizations
Do you need a strategy-first framework to guide your nonprofit’s communications? Do any of the following challenges sound familiar? Uncertainty about what to say in different channels and tactics Competing messages are being conveyed by various team members and...
Is your nonprofit suffering from a case of messaging drift?
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...
Why strategy comes first in nonprofit communications
“We need to put more order into our communications. To increase the impact of our comms, we need everything working together: channels complementing each other, and clarity on roles and responsibilities.” The executive director of a nonprofit organization recently...
Revisiting your nonprofit’s website content strategy: Q&A with Markus Stadelmann-Elder
How old is your nonprofit organization’s website content strategy? When should you revisit it? For Markus Stadelmann-Elder, the right interval was five years. I’ve collaborated with Markus in so many ways over the years that I’m sure I’ve lost track of some. Markus is...
From partial revamp to brand new site: website content Q&A with Susan Haldane
In early 2024, I started working with Susan Haldane at Threads of Life to update specific sections of the nonprofit’s website. We developed a website content strategy for the programs and services section, but after sharing the strategy internally, the organization's...
Annual report as a podcast: Q&A with Equality Fund’s Sarah Matsushita
Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...