Blog
Messaging and content help for nonprofit communicators
Identifying your nonprofit’s audiences: be specific
How does your nonprofit organization identify, group and categorize your audiences? Are you focused on what your organization wants from audience members? Or, do you think about what draws and connects them to you? When I first discuss audiences with a new client,...
Audience workshop for nonprofit communications
When was the last time you took a moment to reflect on your nonprofit’s audiences? Because understanding your audiences is crucial for developing effective messaging and communication strategies, I’ve organized a one-hour online workshop to help you kick off 2025...
NEW self-paced course with NTEN: communications fundamentals
Since 2022, I’ve collaborated with NTEN to deliver a course on nonprofit communications fundamentals; a live virtual event offered each spring and winter. Earlier this year, NTEN asked if I would like to adapt my course to their new online self-paced...
Web copy briefings: have a conversation, ask the right questions
This article was originally published in July 2021 and updated in October 2024. Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it's obvious that many nonprofit communicators struggle with...
Elements to review in your nonprofit’s communications audit
What materials should you review when conducting a communications audit for your nonprofit organization? I’ve been working in communications for long enough that the idea of an audit still conjures up a visual of print materials strewn across a boardroom table....
Start your nonprofit’s communications audit with a question
Conducting a communications audit for your nonprofit organization is inherently valuable (plus, skipping your communications audit is risky). But when you’re ready to move forward with your audit, there’s something simple you can do to get the most out of it: start...