Blog
Messaging and content help for nonprofit communicators
NEW self-paced course with NTEN: communications fundamentals
Since 2022, I’ve collaborated with NTEN to deliver a course on nonprofit communications fundamentals; a live virtual event offered each spring and winter. Earlier this year, NTEN asked if I would like to adapt my course to their new online self-paced...
Web copy briefings: have a conversation, ask the right questions
This article was originally published in July 2021 and updated in October 2024. Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it's obvious that many nonprofit communicators struggle with...
Elements to review in your nonprofit’s communications audit
What materials should you review when conducting a communications audit for your nonprofit organization? I’ve been working in communications for long enough that the idea of an audit still conjures up a visual of print materials strewn across a boardroom table....
Start your nonprofit’s communications audit with a question
Conducting a communications audit for your nonprofit organization is inherently valuable (plus, skipping your communications audit is risky). But when you’re ready to move forward with your audit, there’s something simple you can do to get the most out of it: start...
Planning to skip your nonprofit’s next communications audit? Don’t risk it.
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
The benefits of planning stories for your nonprofit organization well in advance
This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...