Blog
Content creation insights and tips for nonprofit communicators
Optimizing nonprofit communications for an organization with no communications staff
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3-400x250.png)
Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]
When you request internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study-400x250.png)
Putting content strategy first – even for a microsite [case study]
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
Using audience personas in ongoing nonprofit communications planning: Q&A
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...
Narrowing down your nonprofit’s brand personality
Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications - but too many traits...
Inclusion and nonprofit communications – a few resources
Editor's note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I'm sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the Nonprofit...