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Content creation insights and tips for nonprofit communicators

TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]

TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]

What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing what you need your content to achieve and setting up a few simple conditions for success. This describes my experience, working with TechSoup Canada.

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