Story writing for nonprofit organizations

Does your nonprofit organization lack stories — or a reliable system for planning, capturing, and having them ready when you need them?

Are you struggling with any of the following?

  • Ad-hoc scrambling to find stories at the last minute
  • Missed storytelling opportunities
  • An in-house team that is maxed out, or lacks story interview and writing experience
  • Frustrations with trying to outsource one-off freelance writing projects

If so, powerful stories may be going untold, audience engagement potential may be missed, and your team may be stuck reacting rather than leading.

Nonprofit storytelling system

My story writing service for nonprofit organizations will help you build a consistent, strategic storytelling practice. By combining a clear plan, interview-driven story development, and ongoing support, we’ll build a steady library of strategic stories to support your communications.

This nonprofit storytelling system ensures your stories are consistently captured, crafted, and ready to use. Here’s how it works:

1. FOUNDATION: Establish the foundation of a repeatable story system

First, I’ll work with you to create a simple storytelling roadmap based on your audiences, story priorities, key themes, and messages.

2. DEVELOP: Build your library of high-quality, reusable stories

With our roadmap as our guide, I’ll start building your story library at a regular cadence: conducting in-depth interviews with subjects, and developing rich, multi-dimensional narratives that support your priorities.

3. MOMENTUM: Maintain continuity and consistency

As your story library grows, I’ll provide regular check-ins and advisory support to help you identify and develop stories and integrate them into your communications.

“The stories Marlene writes do something rare; they recognize the impact of our services while also elevating and celebrating what our clients and their organizations are capable of achieving.

Her ongoing guidance, advice, and professionalism have made a real difference, and I very much appreciate the consistency and care she brings to her work.”

Alan Cherwinski

Executive Director, AlphaPlus

“The process is seamless, and Marlene has the utmost concern for quality, character and business acumen that translates into stunning stories. I have found her thoughtfulness and genuine care about the subjects translate into compelling and meaningful stories that will engage our audience; helping our organization profile great people for great causes.”

Sarah McPherson

Director, Communications & Development, The Oakville Community Foundation

Who is this service for?

I designed this service for nonprofit marketing communications leaders who are tired of chasing stories, juggling priorities, and never quite having the right story when they need it.

Why work with me?

I’ve been helping nonprofits tell their stories since 2001 — as a writer, trainer, and advisor. I know how to identify story leads that matter, align them with your strategy, and conduct interviews that surface authentic voices and insights. My clients trust me to connect directly with their most valued supporters and stakeholders, knowing I’ll treat their stories with care and respect.

Investment

This package is designed to provide ongoing support. Rather than assigning individual stories, you’re building a consistent, strategic storytelling practice.

The options below reflect different levels of volume, continuity, and integration, depending on your organization’s needs and capacity. Each tier includes a structured approach to story development, interview-driven writing, and ongoing advisory support to help you maintain momentum and make full use of the stories you’re capturing.

Tier 1: Core storytelling system - $13,500

A focused, six-month engagement to establish your foundation and build initial momentum.

  • Strategic story roadmap
  • A consistent cadence of high-quality story development (four total)
  • Four advisory check-ins
  • Six-month engagement
Tier 2: Expanded library + sustained momentum - $26,000

An extended engagement to deepen your story library and embed a consistent storytelling rhythm.

  • Everything in Tier 1
  • Four additional stories (eight total)
  • Four additional advisory check-ins
  • Quarterly storytelling system review calls
  • One-year engagement
Tier 3: Embedded storytelling partner – contact me for custom pricing

A more integrated partnership with higher volume, ongoing support, and light strategic contribution across your communications.

  • Higher story development volume
  • Deeper integration with your team
  • Light content adaptation across channels
  • Ongoing strategic input

Stop scrambling; start building your nonprofit’s strategic story library.

If you’re ready to stop scrambling and start consistently showcasing your nonprofit’s work and impact through compelling core stories, request a consultation.

Let’s get started

Are you ready to build a ready-to-use library of strategic stories?

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