What's your story writing process? What steps do you follow to collect the information you need to write a great story? If it's similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in your stories....
Roundup for nonprofit communicators: my help with managing your blog
Earlier this summer, I shared a roundup of posts from this blog about how to tackle various nonprofit copywriting projects.
Based on the response, it seems that you really liked having an archive of past articles pulled together for you like this. So I decided to create a new roundup for you, this time on the topic of managing your nonprofit’s blog. Once again, the article range from earlier this summer to a few years old, but if you need help with your role as “blog managing editor”, the advice still stands.
What to choose and include: keyword optimization basics for non-techies
Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) - and specifically, keyword optimization - requests. I don’t position myself as an SEO copywriter, but I write digital content for clients and...
How to find writers for your blog
Last month I was featured as the special guest for a Content Marketing Institute #CMWorld chat - a huge honour for me. I was invited to share my tips on how to find blog writers and contributors, based on my experience running the Nonprofit MarCommunity blog over the...
eBook: Beginner’s guide to writing and formatting blog content [December 14 only]
As we hit the last few weeks of 2016, is there something on your to-do list that you simply must get done? Something you need to complete to feel satisfied with your year? Here's mine: creating a writing and formatting guide for novice bloggers. I work with enough...
Should you use content themes in your nonprofit’s editorial calendar?
Do you plan your nonprofit’s blog or newsletter using monthly content themes? Do you plan out the topics you’ll feature each month based on a specific editorial focus? Should you?
Service spotlight: nonprofit blog planning package
Sorry - this package is no longer available! Does your nonprofit organization have a blog? Would you like to start a blog? Did you know that as many as 95% of blogs are abandoned? It’s easy to set up a blog and publish the first couple of posts. But it’s much more...
Managing blog contributors: nine tips for a smooth review and revision process
There’s a certain aspect of managing blog contributors that can be a difficult or delicate matter: the review and revision process.
But review and revisions are part of protecting the consistency and professionalism of your blog and you need to carry them out with confidence. As managing editor, you are most plugged in to your editorial focus, your audience (and their needs and habits) and of course, your own vision for the blog.
Here are my nine tips for managing blog review and revisions tactfully and effectively
How to come up with content ideas that your nonprofit’s audiences truly value
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas: