A few case studies showcasing my approach and how my clients benefit from working with me

Story writing

TechSoup Canada

What does it take to get the greatest possible value when you’re outsourcing content creation? It’s about being organized, knowing what you need your content to achieve and setting up a few simple conditions for success. This case study describes how I worked with TechSoup Canada to set up and implement a story writing system.

Website content strategy


Content should be considered at the beginning of every new website development project. This case study, reveals how Markus Stadelmann-Elder at Maytree worked with me to start with content strategy – and how Markus benefitted from the process.

Story writing

Imagine Canada

Rather than “another thing to do”, story writing can and should boost the impact of your existing communications tactics. This case study showcases my work with Imagine Canada, using stories to bring the work described in their annual report to life. 

Story writing

Oakville Community Foundation

Sometimes my clients have everything they need – strategy, story leads, a plan for using the stories – with just one piece missing: the internal resources to interview subjects and get their stories written. This case study is a behind-the-scenes look at my work with the Oakville Community Foundation, including insights into the benefits and challenges of telling stories about an organization’s financial supporters.

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