Praise

Here are some of the nice things my clients have said about working with me.

“Marlene has exceeded my (very high!) expectations from day one. She took what seemed like overwhelming content creation projects and built wonderfully organized, manageable strategies to tackle them.”

Nicole Meredith

Senior Advisor, External Communications, YMCA of Greater Toronto

“Working with a small team, it’s crucial to have professionals like Marlene, that you can count on to jump in and help. Marlene is talented, professional, efficient – and fun! She is a pleasure to work with and she makes the process a breeze.”

Lindsey Vodarek

Manager, Strategic Communications, Imagine Canada

“The process of working with Marlene and the deliverables have been very good – thorough, lots of check-ins to ensure we’re on the right track, very respectful, collaborative, engaging, and a genuine and deliberate approach and desire to ensure our needs and outcomes are met.”

Cathy Winter

Program Manager, onBoard Canada

“Marlene is the quintessential professional. During our website strategy development, she anticipated questions I did not even know I had and was poised with answers that made both the process and product seamless.

Her process helped us clarify the intent and audiences for the website and I particularly appreciated her preparedness during the discovery phase of the project. She also uncovered alignment across the teams in our organization, which helped us move forward efficiently.”

Simone Dalton

Director, Communications, Toronto Foundation

“The experience of working with Marlene to clarify and plan our website content has been invaluable in ensuring we meet our digital customers’ needs with our new site.

The process helped us to build a solid navigation/site structure, validated through UA testing, that shows the importance of putting the content strategy first.”

Sandy Heubner

Digital/Direct Marketing Manager, Workplace Safety & Prevention Services

“Marlene’s process for planning website content has helped us really drill into the essence of our brand. She made us do the hard work of thinking deeply about who we are and who we serve.

Working with her to strategize before writing has made us better able to tell our story and generally speak more intelligently about what we do in our community.”

Michael Salem

Senior Manager, Communications and Creative Services, Oakville Community Foundation

“Marlene’s approach and philosophy around storytelling have elevated the way we tell the stories of our members in-house.

She asks the right questions up front, which helps ensure that she can unearth the most compelling information in her interviews. She is easy to work with, accessible, and professional.”

Ben Losman

Former Communications Manager, TechSoup Canada

“Marlene developed fabulous copy for a suite of promotional materials for an important campaign.

The copy was creative, strategically aligned with what we want to achieve and informed our approach to design. And the process of working with Marlene infused a renewed interest in the subject internally!”

Sherry Calder

Senior Manager, Marketing & Communications, Canadian Diabetes Association

“A gem! That’s the easiest way to describe working with Marlene. The process is seamless, and she has utmost concern for quality, character and business acumen, that translates into stunning stories.

I have found her thoughtfulness and genuine care about the subjects translate into compelling and meaningful stories that will engage our audience; helping our organization profile great people for great causes.”

Sarah McPherson

Director, Communications & Development, Oakville Community Foundation

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