Praise
Here are some of the nice things my clients have said about working with me.
“We worked with moflow to refine our brand personality and messaging and love the outcome! Marlene sought feedback from our Board and staff team and was able to capture and refine the ways we talk about who we are and what we do.
We particularly appreciated Marlene’s background in not-for-profits and expertise in messaging. It has already made a difference in how we promote our social enterprise and we’re also looking forward to the change it will make over time.”
“After working with Marlene many times over the years, I turned to her for help developing our new storytelling strategy. Her experience working with nonprofits is invaluable as she clearly understands the relationships and internal dynamics. She provided a practical framework for storytelling that leverages current resources while pushing us to improve our approach and expand in new ways.”
“The experience of working with Marlene to clarify and plan our website content has been invaluable in ensuring we meet our digital customers’ needs with our new site.
The process helped us to build a solid navigation/site structure, validated through UA testing, that shows the importance of putting the content strategy first.”
“Over the last five years, Marlene has delivered exceptional communications strategies, tools, and recommendations through a variety of projects — most recently, a communications audit. Beyond a comprehensive map of our existing communications materials, Marlene’s audit provided valuable insights and big-picture guidelines to help build a stronger communications foundation for our team as a whole.
I always appreciate her approach to stakeholder consultations, which leave our whole team feeling heard and help build consensus around our next steps. Her detailed final report gave us a clear roadmap for stronger communications processes, messaging, and tactics.”
“Marlene goes out of her way to ensure project needs are met. Her approach of starting with a messaging strategy helped us tremendously and after going through this experience with Marlene, I think it is the most important part of planning a website.”
“Marlene’s process for planning website content has helped us really drill into the essence of our brand. She made us do the hard work of thinking deeply about who we are and who we serve.
Working with her to strategize before writing has made us better able to tell our story and generally speak more intelligently about what we do in our community.”
“When working with Marlene (and we’ve been working together for more than a decade), I’ve always felt that she really cared for and understood our work. It’s never been just about the project. Our communications results are so much better for that.”
“Marlene’s work begins with curiosity — she asked such insightful questions which sparked fresh thinking about how we communicate and with whom. She wanted to truly understand our organization and our work, and accomplished that with deep listening to our staff and stakeholders. For me as the department and project manager, Marlene became a trusted confidante through the length of our work together.
I appreciated having a new perspective on our messaging, through the eyes of someone who has not been embedded in it for years as many of our staff have. And then, copy would magically appear in my inbox! Her process and organization skills removed a lot of the stress from the overwhelming task of recreating our corporate website.”
“Our small non-profit had limited resources, misaligned expertise, and limited confidence and capacity to communicate clearly and effectively.
Marlene aligned new, realistic communications goals with the existing critical organizational strategic goals. She identified the gaps and opportunities, guiding the team through the development of rigorous new streamlined practices that leverage our limited resources towards stronger, mission-driven communications.”
“Marlene truly understands what it’s like to work in the nonprofit space. The thoughtfulness of her approach and the quality of resources she puts out are always absolutely on point.
For this reason, when my in-house team at Cultural Vistas was in a bind and needed copywriting support, Marlene was the first person we reached out to. Unsurprisingly, our team could not be any happier with the decision to work together.”
“I worked with Marlene to create a brand messaging platform for the Stephen Lewis Foundation. She worked seamlessly with different teams to tap into our own expertise about who are, and the work we do, then used it to craft a unified set of messages, language, and priority audiences.
The end result is an extremely valuable document that will be a key tool in our communications work. Marlene brings a lot of valuable experience to her consulting, is organized and structured in her approach, and a gem to collaborate with.”