Are you preparing for a website build or redesign for your nonprofit organization? Not sure where to begin? I’ll tell you where: you start with a website content strategy!
A website content strategy will serve as a guide for many of the decisions you’ll make. There are the obvious content decisions:
- What content is most important?
- What content do you need to develop?
- What can you reuse or repurpose?
But because it creates clarity about your site’s purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
Website content strategy package: $6,500 – $8,500*
*Your details and needs will affect package prices.
Your website content strategy is a documented guide for your new website. It will outline the decisions we make together about your site’s:
- Purpose/communications objectives
- Priority audiences
- Key messages (per audience)
- Voice and tone
- Desired actions/outcomes
- Priority topics/proposed navigation
Making smart decisions about these elements will allow you to make meaningful and strategic plans for your new site’s content – as well as its design, structure, and navigation.
Here’s the basic process, which we’ll tweak based on your organization and your specific needs:
- Briefing call
- 3-5 research calls with internal stakeholders to develop understanding of your key audiences
- Review of relevant background information including your communications plan, strategic plan, website content audit, website analytics and additional information such as surveys, evaluations, etc.
- Development of strategy
- Revisions and refinement of strategy in consultation with you
Here’s what one of my clients has to say about this package.
“The process is incredibly valuable and will save you so much time in the long run. You will have a much better understanding of what you’re trying to do – and have a much better sense of whether your website is actually meeting your requirements.”
~ Markus Stadelmann-Elder, Maytree
You can get more details in this case study about my website content strategy work with Maytree.
Do you want to learn more about the elements and benefits of a website content strategy? Then read this post, Developing a website content strategy for a new nonprofit site: elements to include, which includes insights from a web development point of view.
Ready to create your website content strategy together?
Are you ready to start your website project on the strong foundation of content strategy? Then let’s talk about your specific plan. Request a consultation below tell me about your plans for a new site (including timing). Together, we’ll kick start the project – and start it right!
Do you need other content creation help? Learn about my suite of consulting packages and services.