Is your nonprofit’s website content doing the job it needs to do?
Does your copy convey who your organization is, why your work matters, and how people can connect with your mission? With multiple audiences, competing priorities, and so much to communicate, what do you tackle first?
Start by giving your most important pages a clear purpose, thoughtful messaging, and content that works together to tell your organization’s story.
Strategic website copywriting for nonprofits
My strategic website copywriting service helps you translate your organization’s priorities into compelling content for the pages that matter most. Together, we’ll clarify what each page needs to communicate, and develop copy that helps visitors connect with your work and find meaningful ways to engage.
I designed this service to focus on pages essential to supporting your communications goals and conveying your nonprofit’s story. For example, pages that:
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- Describe who you are, what has shaped your organization, and why your work matters (e.g., About, History).
- Explain your organization’s cause or issue, and the relevance and urgency of the problems your organization is taking on (specific, topical pages).
- Explain how you work, what informs your approach, and what makes it distinctive (e.g., Our Approach, How We Work).
- Help visitors understand the specifics of what you do and who you serve (e.g., Programs and Services, Research, Advocacy, Granting).
- Guide visitors to the different ways they can support your mission (e.g., Support Us, Volunteer, Donate).
- Showcase what your work is changing and why those changes matter (e.g., Our Impact).
These are examples, not a fixed list. Together, we’ll decide where to focus.
How we’ll work together
My process combines strategic thinking, collaborative conversations, and thoughtful, human-centred writing.
1. Clarify the direction
I’ll review your existing website, brand messaging, and relevant background materials. Then, through focused briefing conversations with you and appropriate team members, we’ll explore the audience, purpose, key messages, and desired action for each priority page.
2. Develop your page-level strategy
I’ll synthesize our discussions into a documented page-level strategy. We’ll review it together at a mid-engagement check-in to align on the direction before I begin writing.
3. Write and refine your copy
From there, I’ll develop your website copy and work with you through the required revisions to ensure the content is clear, accurate, and in line with your goals.
“I appreciated having a new perspective on our messaging, through the eyes of someone who has not been embedded in it for years as many of our staff have. And then, copy would magically appear in my inbox! Marlene’s process and organization skills removed a lot of the stress from the overwhelming task of recreating our corporate website.”
Why work with me?
With more than 25 years of experience in the sector, I understand the complexity of communicating your nonprofit’s work to different audiences and the importance of conveying what makes your organization distinctive. I’ll help you make thoughtful decisions and translate them into website content that does its job.
Who is this service for?
This service is for nonprofit leaders and communicators who:
- Are developing a new website, refreshing outdated content, or revisiting pages that no longer reflect their organization or its work.
- Want to prioritize content development or improvements based on audience needs and communications goals.
- Need strategic guidance and collaborative input, not just a writer working from a brief.