Optimizing nonprofit communications for an organization with no communications staff

by Marlene Oliveira | Mar 3, 2021 | Branding, Marketing communications

In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...

Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]

by Marlene Oliveira | Feb 19, 2021 | Nonprofit copywriting how-to, Productivity

When you request internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...

Putting content strategy first – even for a microsite [case study]

by Marlene Oliveira | Nov 5, 2020 | Website content

If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...

Using audience personas in ongoing nonprofit communications planning: Q&A

by Marlene Oliveira | Oct 16, 2020 | Branding, Website content

How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...

Narrowing down your nonprofit’s brand personality

by Marlene Oliveira | Sep 21, 2020 | Branding

Are you developing a brand platform for your organization, including a brand personality? Articulating a strong brand personality is important as it will serve as a guide for the voice, tone and visual style of your organization’s communications – but too many...