by Marlene Oliveira | May 11, 2022 | Marketing communications
Are your marketing communications directly connected to your organization’s strategic plan? In my work with nonprofit leaders and communicators, we often need to start by returning to the basics. I ask for a copy of their organization’s strategic plan to connect the...
by Marlene Oliveira | Feb 9, 2022 | Website content
What is the state of your nonprofit organization’s website content? Do you simply need to make a few content updates, or is it time to rethink your overall website content approach? Here’s my help with deciding which path makes the most sense for you: Web copy...
by Marlene Oliveira | Feb 4, 2022 | Marketing communications
Later this month, I’ll be returning as a speaker in Maytree’s Five Good Ideas series. The Maytree team is giving me the opportunity to present a topic that distills the lessons I’ve learned from working with nonprofit organizations for 14 years – and from 8...
by Marlene Oliveira | Oct 14, 2021 | Storytelling
How do narratives fit into your work as a nonprofit communicator? Lately, I’ve had narratives on my mind – primarily thinking about the fact that the term is used often, with very different meanings. While pondering (and researching) narratives late last month,...
by Marlene Oliveira | Sep 23, 2021 | Website content
Over the last few years, my website content strategy package has become my most popular service. So, why are so many nonprofit communicators seeking the help of an external website content strategist? You might hesitate to take this approach because as a...
