by Marlene Oliveira | Jun 16, 2026 | Storytelling
One type of support I particularly enjoy is serving as a nonprofit organization’s storytelling partner; we work side by side to keep storytelling moving forward and strategically aligned. Recently, I updated my story writing package to reflect this partnership...
by Marlene Oliveira | Jun 9, 2026 | Storytelling
When you look back at the last five to ten stories your nonprofit organization has shared, how do you feel about them? Are they your best, most compelling and strategically important stories? Or… Are they the stories you could manage to pull together in a last-minute...
by Marlene Oliveira | May 19, 2026 | Communications audits
If you’re wondering what a nonprofit communications audit can look like in practice, this case study offers a behind-the-scenes view. It’s the story of how New Language Solutions undertook an audit to assess existing communications channels, gather stakeholder...
by Marlene Oliveira | Apr 23, 2026 | Creativity and finding inspiration, Marketing communications, Nonprofit copywriting how-to
Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic...
by Marlene Oliveira | Mar 25, 2026 | Branding, Marketing communications
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I’ve even suggested a reframe to thinking about your nonprofit’s...
