by Marlene Oliveira | May 19, 2026 | Communications audits
If you’re wondering what a nonprofit communications audit can look like in practice, this case study offers a behind-the-scenes view. It’s the story of how New Language Solutions undertook an audit to assess existing communications channels, gather stakeholder...
by Marlene Oliveira | Apr 23, 2026 | Creativity and finding inspiration, Marketing communications, Nonprofit copywriting how-to
Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic...
by Marlene Oliveira | Mar 25, 2026 | Branding, Marketing communications
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I’ve even suggested a reframe to thinking about your nonprofit’s...
by Marlene Oliveira | Jan 28, 2026 | Marketing communications, Working with nonprofit communications consultants
Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend...
by Marlene Oliveira | Nov 28, 2025 | Branding
Your nonprofit is doing important work. But when your messages don’t line up, your audiences have to work harder to understand you — and many simply won’t. Engagement drops, internal alignment suffers, and your communications team ends up reacting instead of leading....
