by Marlene Oliveira | Jul 3, 2020 | Uncategorized
Editor’s note: the following is an email I sent to my email subscribers. Because it includes a number of helpful resources for nonprofit communicators, I’m sharing it here as well. Dear reader, A few years ago, I shared a blog post by Ben Losman on the...
by Marlene Oliveira | May 28, 2020 | Nonprofit copywriting how-to, Working with writers
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful, especially when you’re assigning the work to someone else, not to underestimate your copywriting project timeline. For example, if you...
by Marlene Oliveira | Apr 28, 2020 | Nonprofit copywriting how-to, Website content
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
by Marlene Oliveira | Feb 27, 2020 | Editorial planning, Storytelling
What does your storytelling plan look like? Is it documented – perhaps something you share with your colleagues? Is it in your head? Do you have a storytelling plan? If you’re like many nonprofit communicators, you have no shortage of stories to tell. So it might feel...
