by Marlene Oliveira | Apr 23, 2026 | Creativity and finding inspiration, Marketing communications, Nonprofit copywriting how-to
Generative AI promised to make content creation faster and easier, but the nonprofit communicators I know are finding that the results create more work, not less. AI-generated drafts often miss your organization’s voice, overlook audience nuance, and produce generic...
by Marlene Oliveira | Mar 25, 2026 | Branding, Marketing communications
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I’ve even suggested a reframe to thinking about your nonprofit’s...
by Marlene Oliveira | Jan 28, 2026 | Marketing communications, Working with nonprofit communications consultants
Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend...
by Marlene Oliveira | Nov 28, 2025 | Branding
Your nonprofit is doing important work. But when your messages don’t line up, your audiences have to work harder to understand you — and many simply won’t. Engagement drops, internal alignment suffers, and your communications team ends up reacting instead of leading....
by Marlene Oliveira | Nov 25, 2025 | Audiences, Branding, Communications audits, Marketing communications
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...
