by Marlene Oliveira | Mar 26, 2020 | Storytelling
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
by Marlene Oliveira | Feb 27, 2020 | Editorial planning, Storytelling
What does your storytelling plan look like? Is it documented – perhaps something you share with your colleagues? Is it in your head? Do you have a storytelling plan? If you’re like many nonprofit communicators, you have no shortage of stories to tell. So it might feel...
by Marlene Oliveira | Jan 17, 2020 | Uncategorized
Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...
by Marlene Oliveira | Jul 30, 2019 | Website content
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I’ve found myself answering these questions several times: “When I’m...
by Marlene Oliveira | Jun 25, 2019 | Website content
When you’re creating a website content strategy for your nonprofit organization, you should consult with your peers early in the process. However, I believe that you should skip the huge “website committee” meetings. Instead, conduct one-on-one interviews...
