by Marlene Oliveira | Oct 14, 2026 | Storytelling
Are you narratively ready to meet your nonprofit’s storytelling needs? Do you have the right mix of stories to support your organization’s range of objectives and messages? Yes, your nonprofit needs impact stories, but to leverage the power of storytelling across your...
by Marlene Oliveira | Oct 6, 2026 | Nonprofit copywriting how-to, Working with writers
Editor’s note: This post was originally published in September 2015 and updated in October 2026. What makes the best nonprofit copywriters…well, the best? Nonprofit marketing communications is a specialty and when nonprofits are looking to outsource writing,...
by Marlene Oliveira | Oct 2, 2026 | Branding
Editor’s note: This post was originally published in February 2019 and updated most recently in October 2026. What is a brand messaging platform? Does your nonprofit organization need one? Do any of the following comments sound familiar? “We need better brand...
by Marlene Oliveira | Sep 10, 2026 | Storytelling
Are you tired of the friction caused by scrambling for stories at the last minute? If you regularly field questions like… “Can you get me a story by next week?” “Who can think of someone to interview?” “Haven’t we already done a story like...
by Marlene Oliveira | Jul 16, 2026 | Storytelling
I’m an advocate for proactive, intentional storytelling because the (very common) last-minute story scramble causes problems. Rushing not only makes things unnecessarily difficult, but reactive storytelling can also create a bigger problem: narrowing audiences’...
