by Marlene Oliveira | Jan 17, 2020 | Uncategorized
Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...
by Marlene Oliveira | Jul 30, 2019 | Website content
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I’ve found myself answering these questions several times: “When I’m...
by Marlene Oliveira | Jun 25, 2019 | Website content
When you’re creating a website content strategy for your nonprofit organization, you should consult with your peers early in the process. However, I believe that you should skip the huge “website committee” meetings. Instead, conduct one-on-one interviews...
![TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]](https://moflow.ca/wp-content/uploads/2019/03/TechSoup-Canada-case-study.png)
by Marlene Oliveira | Mar 19, 2019 | Storytelling, Working with writers
What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing...
by Marlene Oliveira | Feb 13, 2019 | Branding
“We need better brand recognition.” “We need to raise our profile.” “We have to be more clear about our work.” “We need to raise awareness of what we do.” “We need a common narrative.” Do these comments sound familiar? I’ve pulled these examples out...
