by Marlene Oliveira | May 23, 2021 | Website content
Are you looking for a couple of nonprofit communications “quick wins”? I’ve been thinking about how satisfying a quick win or two would feel for you right now. And knowing that out-of-date web copy can feel like a burden or distraction, I realized that I have a...
by Marlene Oliveira | Mar 3, 2021 | Branding, Marketing communications
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3.png)
by Marlene Oliveira | Feb 19, 2021 | Nonprofit copywriting how-to, Productivity
When you request internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
by Marlene Oliveira | Jan 12, 2021 | Nonprofit copywriting how-to, Website content
Is your nonprofit’s website copy working for you? Strong web copy can translate into: More website traffic Better engagement once visitors arrive More people accessing your programs and services More donors, volunteers, champions and other supporters A greater IMPACT...
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study.png)
by Marlene Oliveira | Nov 5, 2020 | Website content
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
