by Marlene Oliveira | Feb 4, 2025 | Branding
I’ve been talking, writing, and teaching about nonprofit communications fundamentals for several years, and this year, I decided it’s time to bring in some new perspectives. Toronto writer and communicator Meg Shannon is the first person I reached out to with my idea...
by Marlene Oliveira | Jan 13, 2025 | Audiences
How does your nonprofit organization identify, group and categorize your audiences? Are you focused on what your organization wants from audience members? Or, do you think about what draws and connects them to you? When I first discuss audiences with a new client,...
by Marlene Oliveira | Dec 9, 2024 | Audiences, Marketing communications
When was the last time you took a moment to reflect on your nonprofit’s audiences? Because understanding your audiences is crucial for developing effective messaging and communication strategies, I’ve organized a one-hour online workshop to help you kick off 2025...
by Marlene Oliveira | Oct 31, 2024 | Uncategorized
Since 2022, I’ve collaborated with NTEN to deliver a course on nonprofit communications fundamentals; a live virtual event offered each spring and winter. Earlier this year, NTEN asked if I would like to adapt my course to their new online self-paced...
by Marlene Oliveira | Oct 7, 2024 | Website content
This article was originally published in July 2021 and updated in October 2024. Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it’s obvious that many nonprofit communicators struggle with...
