About moflow

Moflow is a content strategy and copywriting consultancy run by Marlene Oliveira. Since 2008, Marlene has offered a content-first approach to strengthening nonprofit organizations’ communications fundamentals.

Meet Marlene

Marlene Oliveira headshotI’ve been working in the nonprofit sector since 1999. I started in a very hands-on role running a local brand operation; it was a crash course on everything from fundraising, programs, and marketing communications to event management, volunteer development, governance, and leadership.

Next, I spent six years managing the national communications portfolio for the same health charity – another multi-faceted role, including public relations, brand management, internal communications, behaviour change campaigns, corporate communications, and consumer health education.

When I launched moflow in 2008, I immediately narrowed in on helping organizations create strong content. Since then, I’ve provided content strategy and copywriting services to a wide variety of nonprofit organizations. Over the years, I’ve been able to apply my dedication to the nonprofit sector, my desire to work on meaningful issues, and my entrepreneurial drive, to help organizations strengthen their communications fundamentals.

My approach

While I offer my expertise and perspective as an external advisor, I get up to speed quickly to work as an extension of your team.


I value your knowledge and insights and will leverage them in our work together. Many clients say the discovery phase of our projects adds value beyond our specific project.


I start by working with you to align your current content or communications project with your organization’s strategic priorities.


I prioritize helping clients cross items off their to-do lists and move projects forward to completion. I’ll help you sharpen your strategy, but I’m also here to write the content that brings it to life.

I’ve designed my suite of content strategy and copywriting services to help you save time and feel confident about delivering effective communications. I’ll work with you to clarify your message and strengthen your content in three fundamental areas:


Website content


Professional bio: Marlene Oliveira

Professional bio: Marlene Oliveira

Communications advisor and copywriter

Marlene Oliveira is a communications advisor and copywriter specializing in content strategy and copywriting for nonprofit organizations. She has worked in the nonprofit sector since 1999, including a two-year crash course in a grassroots role, and six years as the national communications manager at a large Canadian health charity. Since 2008, Marlene has been running her consultancy, moflow, through which she solves content challenges for a wide variety of nonprofit organizations.

Marlene’s approach is to tap into the knowledge, experience, and expertise her clients already possess, to help their communications “flow.”

Let’s Get Started

Let’s strengthen your nonprofit’s content together.

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