Blog
Messaging and content help for nonprofit communicators
Announcements: closing down #NPMC chat and blogging course for 2018
Every autumn, I set aside a few days to do my business planning for the following year. I review the past year, set goals for the year ahead and make tactical plans to achieve those goals. During my planning in the last couple of weeks, one big goal I set was to do...
Website content strategy: article, webinar recording and PDF guide to get you started
I've spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you missed any...
Hiring a freelance copywriter? Ask for a project fee
Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee.
I always provide project fee-based packages and quotes to my potential clients. In part, this is because project fees benefit me as a consultant. However, as a nonprofit communicator working with outside writers, project fees will benefit you as well.
Website copy easy win: quickly improve your nonprofit’s Contact Us page content
If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete...
Roundup for nonprofit communicators: my help with managing your blog
Earlier this summer, I shared a roundup of posts from this blog about how to tackle various nonprofit copywriting projects.
Based on the response, it seems that you really liked having an archive of past articles pulled together for you like this. So I decided to create a new roundup for you, this time on the topic of managing your nonprofit’s blog. Once again, the article range from earlier this summer to a few years old, but if you need help with your role as “blog managing editor”, the advice still stands.
What to choose and include: keyword optimization basics for non-techies
Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) - and specifically, keyword optimization - requests. I don’t position myself as an SEO copywriter, but I write digital content for clients and...