by Marlene Oliveira | Jul 25, 2017 | Blogging, Website content
Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) – and specifically, keyword optimization – requests. I don’t position myself as an SEO copywriter, but I write digital content for...
by Marlene Oliveira | Jul 11, 2017 | Nonprofit copywriting how-to
Are you thinking about updating a few bits and pieces of your nonprofit’s copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else? To make your summer writing assignments a...
by Marlene Oliveira | Jun 27, 2017 | Nonprofit copywriting how-to, Storytelling
Do you have someone lined up to help you write stories for your nonprofit organization? Great! Do you know how to assign a writing task properly? Let’s get you ready to brief your writer so you can get the best stories, as efficiently as possible. Whether your...
by Marlene Oliveira | Jun 14, 2017 | Uncategorized
Do you dream of self-employment? Do you know someone who wants to make a living consulting to nonprofit organizations? I’ve been self-employed for nine years. When I left my in-house role as a communications manager, it was because I wanted a BIG change. I knew that I...
by Marlene Oliveira | May 30, 2017 | Nonprofit copywriting how-to, Storytelling
Do you write case studies for your nonprofit organization? Then you need a solid list of case study interview questions. Case studies allow you to celebrate successes, demonstrate impact and showcase your organization’s strengths. They are common in business...
