by Marlene Oliveira | Mar 7, 2017 | Nonprofit copywriting how-to
How does the content for your nonprofit’s annual report come together? How would you describe your role: writer, editor or…collator? If your answer is “collator,” I wrote this post for you! Annual reports have a reputation for being boring – boring to...
by Marlene Oliveira | Feb 21, 2017 | Nonprofit copywriting how-to
Do you know how to write a nonprofit About page? I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a...
by Marlene Oliveira | Jan 11, 2017 | Uncategorized
Is there anything that you didn’t quite get done in 2016 that you plan to tackle this year? I have something… A year ago, I presented a webinar on generating blog post topic ideas: a big concern and hot topic for nonprofit communicators. I developed the content,...
by Marlene Oliveira | Dec 14, 2016 | Blogging
As we hit the last few weeks of 2016, is there something on your to-do list that you simply must get done? Something you need to complete to feel satisfied with your year? Here’s mine: creating a writing and formatting guide for novice bloggers. I work with...
by Marlene Oliveira | Nov 2, 2016 | Nonprofit copywriting how-to
Do you need to write a bio – or several bios – for your nonprofit organization? Do you know how to write a bio? Many nonprofits feature short bios of important team members in the About section of their websites. Depending on the structure and size of your...