by Marlene Oliveira | May 2, 2017 | Blogging
Last month I was featured as the special guest for a Content Marketing Institute #CMWorld chat – a huge honour for me. I was invited to share my tips on how to find blog writers and contributors, based on my experience running the Nonprofit MarCommunity blog...
by Marlene Oliveira | Apr 19, 2017 | Website content
A few weeks ago, I shared the elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his...
![Starting with content strategy to ensure successful website development [case study]](https://moflow.ca/wp-content/uploads/2017/03/WCS-CaseStudy.png)
by Marlene Oliveira | Apr 4, 2017 | Website content
In my last post about website content strategy elements, I urged nonprofit communicators to put content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that,...
by Marlene Oliveira | Mar 7, 2017 | Nonprofit copywriting how-to
How does the content for your nonprofit’s annual report come together? How would you describe your role: writer, editor or…collator? If your answer is “collator,” I wrote this post for you! Annual reports have a reputation for being boring – boring to...
by Marlene Oliveira | Feb 21, 2017 | Nonprofit copywriting how-to
Do you know how to write a nonprofit About page? I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a...
