by Marlene Oliveira | Oct 31, 2017 | Website content
I’ve spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you...
by Marlene Oliveira | Sep 5, 2017 | Working with writers
Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee. I always provide project fee-based packages and quotes to my...
by Marlene Oliveira | Aug 22, 2017 | Nonprofit copywriting how-to, Website content
If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete...
by Marlene Oliveira | Aug 9, 2017 | Blogging, Content marketing, Editorial planning
Earlier this summer, I shared a roundup of posts about how to tackle various nonprofit copywriting projects that I’ve previously featured on this blog. Based on the positive response I received to the copywriting roundup, I decided to create a new roundup for...
by Marlene Oliveira | Jul 25, 2017 | Blogging, Website content
Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) – and specifically, keyword optimization – requests. I don’t position myself as an SEO copywriter, but I write digital content for...
