Blog
Messaging and content help for nonprofit communicators
What help will you need in 2018? (And the top posts of 2017)
by Marlene Oliveira | Dec 19, 2017 | Uncategorized
I’m getting the blogs (this one and the Nonprofit MarCommunity blog) ready for the New Year. And I’d like to know: what do you need help with? How can we answer your questions through the blog content?
Writing stories? Here’s help with your email outreach [swipe copy]
by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling
What's your story writing process? What steps do you follow to collect the information you need to write a great story? If it's similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in your stories....
Announcements: closing down #NPMC chat and blogging course for 2018
by Marlene Oliveira | Nov 16, 2017 | Uncategorized
Every autumn, I set aside a few days to do my business planning for the following year. I review the past year, set goals for the year ahead and make tactical plans to achieve those goals. During my planning in the last couple of weeks, one big goal I set was to do...
Website content strategy: article, webinar recording and PDF guide to get you started
by Marlene Oliveira | Oct 31, 2017 | Website content
I've spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you missed any...
Hiring a freelance copywriter? Ask for a project fee
by Marlene Oliveira | Sep 5, 2017 | Working with writers
Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee.
I always provide project fee-based packages and quotes to my potential clients. In part, this is because project fees benefit me as a consultant. However, as a nonprofit communicator working with outside writers, project fees will benefit you as well.
Website copy easy win: quickly improve your nonprofit’s Contact Us page content
by Marlene Oliveira | Aug 22, 2017 | Nonprofit copywriting how-to, Website content
If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete...

![Writing stories? Here’s help with your email outreach [swipe copy]](https://moflow.ca/wp-content/uploads/2017/12/StoryWritingEmailSwipeCopy.png)



