Blog
Messaging and content help for nonprofit communicators
Website copy easy win: quickly improve your nonprofit’s programs and services pages
by Marlene Oliveira | Feb 21, 2018 | Website content
If your programs and services website content is in need of an update or improvement, I have five suggestions that should help.
Nonprofit website calls to action: ideas to use in your copy
by Marlene Oliveira | Feb 7, 2018 | Nonprofit copywriting how-to, Website content
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
How to go from strategy to website content action plan [template]
by Marlene Oliveira | Jan 24, 2018 | Website content
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be the creation of your website content plan.
Your strategy is your guide; it sets parameters for the work ahead. Your plan organizes how you’ll tackle that work.
I’ve been consulting to nonprofits for 10 years! [announcing the return of my workshop for new/aspiring consultants]
by Marlene Oliveira | Jan 9, 2018 | Uncategorized
Happy New Year! Did you take significant time off during the holiday break? My return from a two-week vacation has me thinking about a similar break ten years ago - a long break that led to a big decision. I loved my work as a nonprofit communications manager, but...
What help will you need in 2018? (And the top posts of 2017)
by Marlene Oliveira | Dec 19, 2017 | Uncategorized
I’m getting the blogs (this one and the Nonprofit MarCommunity blog) ready for the New Year. And I’d like to know: what do you need help with? How can we answer your questions through the blog content?
Writing stories? Here’s help with your email outreach [swipe copy]
by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling
What's your story writing process? What steps do you follow to collect the information you need to write a great story? If it's similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in your stories....


![How to go from strategy to website content action plan [template]](https://moflow.ca/wp-content/uploads/2018/01/website-content-plan.png)
![I’ve been consulting to nonprofits for 10 years! [announcing the return of my workshop for new/aspiring consultants]](https://moflow.ca/wp-content/uploads/2018/01/ConsultantsWorkshopStartsJan26.png)

![Writing stories? Here’s help with your email outreach [swipe copy]](https://moflow.ca/wp-content/uploads/2017/12/StoryWritingEmailSwipeCopy.png)