by Marlene Oliveira | Oct 31, 2024 | Uncategorized
Since 2022, I’ve collaborated with NTEN to deliver a course on nonprofit communications fundamentals; a live virtual event offered each spring and winter. Earlier this year, NTEN asked if I would like to adapt my course to their new online self-paced...
by Marlene Oliveira | Oct 7, 2024 | Website content
This article was originally published in July 2021 and updated in October 2024. Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it’s obvious that many nonprofit communicators struggle with...
by Marlene Oliveira | Jul 12, 2024 | Communications audits
What materials should you review when conducting a communications audit for your nonprofit organization? I’ve been working in communications for long enough that the idea of an audit still conjures up a visual of print materials strewn across a boardroom table....
by Marlene Oliveira | Jun 5, 2024 | Communications audits, Marketing communications
Conducting a communications audit for your nonprofit organization is inherently valuable (plus, skipping your communications audit is risky). But when you’re ready to move forward with your audit, there’s something simple you can do to get the most out of it: start...
by Marlene Oliveira | Apr 29, 2024 | Communications audits, Marketing communications
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
