by Marlene Oliveira | Mar 30, 2023 | Branding, Marketing communications
When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...
by Marlene Oliveira | Feb 22, 2023 | Branding, Website content
Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...
by Marlene Oliveira | Jan 11, 2023 | Branding
A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...
by Marlene Oliveira | Dec 21, 2022 | Marketing communications
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
by Marlene Oliveira | Nov 22, 2022 | Branding
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let’s now take a closer look at key messages (or brand narrative), including a basic...