by Marlene Oliveira | Mar 22, 2024 | Editorial planning, Storytelling
This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...
by Marlene Oliveira | Feb 23, 2024 | Storytelling
As a nonprofit communicator, you understand the importance of engaging stakeholders through storytelling. But have you considered that how you develop and publish stories can have a powerful impact on your relationships? After seeing a few too many...
by Marlene Oliveira | Feb 1, 2024 | Marketing communications
Last week, a VP of marketing and communications at a large charity called my work “radical,” and I was honestly quite surprised. I just celebrated my 16th business anniversary on Sunday. For 16 years, I’ve been providing nonprofit marketing communications...
by Marlene Oliveira | Dec 15, 2023 | Marketing communications, Productivity
When ChatGPT went public a year ago, I responded to the buzz about generative AI with my post What nonprofit communicators need to know about AI content generators. I had been thinking about AI tools for a few months and felt optimistic about those designed...
by Marlene Oliveira | Oct 6, 2023 | Branding
Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...
