by Marlene Oliveira | Feb 1, 2024 | Marketing communications
Last week, a VP of marketing and communications at a large charity called my work “radical,” and I was honestly quite surprised. I just celebrated my 16th business anniversary on Sunday. For 16 years, I’ve been providing nonprofit marketing communications...
by Marlene Oliveira | Dec 15, 2023 | Marketing communications, Productivity
When ChatGPT went public a year ago, I responded to the buzz about generative AI with my post What nonprofit communicators need to know about AI content generators. I had been thinking about AI tools for a few months and felt optimistic about those designed...
by Marlene Oliveira | Oct 6, 2023 | Branding
Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...
by Marlene Oliveira | Sep 11, 2023 | Branding
Do you use your nonprofit organization’s key messages to inform your fundraising communications and email campaigns? How can you leverage your brand narrative to strengthen your email content? Your parent brand and fundraising messaging should work together, but at...
by Marlene Oliveira | Jul 26, 2023 | Website content
What steps should you take when building a website content strategy for your nonprofit organization? Your process for building a website content strategy will depend on several factors, including the complexity of your organization and website, your available...
