by Marlene Oliveira | Apr 29, 2024 | Communications audits, Marketing communications
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
by Marlene Oliveira | Mar 22, 2024 | Editorial planning, Storytelling
This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...
by Marlene Oliveira | Feb 23, 2024 | Storytelling
As a nonprofit communicator, you understand the importance of engaging stakeholders through storytelling. But have you considered that how you develop and publish stories can have a powerful impact on your relationships? After seeing a few too many...
by Marlene Oliveira | Feb 1, 2024 | Marketing communications
Last week, a VP of marketing and communications at a large charity called my work “radical,” and I was honestly quite surprised. I just celebrated my 16th business anniversary on Sunday. For 16 years, I’ve been providing nonprofit marketing communications...
by Marlene Oliveira | Dec 15, 2023 | Marketing communications, Productivity
When ChatGPT went public a year ago, I responded to the buzz about generative AI with my post What nonprofit communicators need to know about AI content generators. I had been thinking about AI tools for a few months and felt optimistic about those designed...
