How does your nonprofit organization identify, group and categorize your audiences? Are you focused on what your organization wants from audience members? Or, do you think about what draws and connects them to you? When I first discuss audiences with a new client,...
Audience workshop for nonprofit communications
When was the last time you took a moment to reflect on your nonprofit’s audiences? Because understanding your audiences is crucial for developing effective messaging and communication strategies, I’ve organized a one-hour online workshop to help you kick off 2025...
How to keep your nonprofit’s audiences at the centre of your communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
Your audience wants to know: what’s in it for them?
Many non-profit organizations forget to tell their audience what’s in it for them. Effective copy depends on communicating benefits. Time spent brainstorming a features and benefits list is time well spent.