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by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling
What’s your story writing process? What steps do you follow to collect the information you need to write a great story? If it’s similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in...
by Marlene Oliveira | Nov 16, 2017 | Uncategorized
Every autumn, I set aside a few days to do my business planning for the following year. I review the past year, set goals for the year ahead and make tactical plans to achieve those goals. During my planning in the last couple of weeks, one big goal I set was to do...
by Marlene Oliveira | Oct 31, 2017 | Website content
I’ve spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you...
by Marlene Oliveira | Sep 5, 2017 | Working with writers
Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee. I always provide project fee-based packages and quotes to my...
by Marlene Oliveira | Aug 22, 2017 | Nonprofit copywriting how-to, Website content
If you know you need to update your website content and you’re looking for an easy win, let’s start with your Contact Us page content. Writing and improving your organization’s Contact Us page content is pretty straightforward, so it’s something you can complete...
