by Marlene Oliveira | Dec 19, 2017 | Uncategorized
I’m getting the blogs (this one and the Nonprofit MarCommunity blog) ready for the New Year. And I’d like to know: what do you need help with? How can we answer your questions through the blog content? The help you needed in 2017 First, here’s a look back at the...
![Writing stories? Here’s help with your email outreach [swipe copy]](https://moflow.ca/wp-content/uploads/2017/12/StoryWritingEmailSwipeCopy.png)
by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling
What’s your story writing process? What steps do you follow to collect the information you need to write a great story? If it’s similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in...
by Marlene Oliveira | Nov 16, 2017 | Uncategorized
Every autumn, I set aside a few days to do my business planning for the following year. I review the past year, set goals for the year ahead and make tactical plans to achieve those goals. During my planning in the last couple of weeks, one big goal I set was to do...
by Marlene Oliveira | Oct 31, 2017 | Website content
I’ve spent a good part of October writing and presenting on the topic of creating a website content strategy. You may have read my blog post, attended the webinar I presented with Charity Village and downloaded the mini-guide I created. But just in case you...
by Marlene Oliveira | Sep 5, 2017 | Working with writers
Are you planning to outsource work to an external copywriter? When you’re researching rates as part of your selection process, I suggest you forget hourly or per-word pricing and ask for a project fee. I always provide project fee-based packages and quotes to my...
