by Marlene Oliveira | Jan 24, 2018 | Website content
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be to create your website content plan. Your strategy is your guide; it sets parameters for the work ahead. Your...
by Marlene Oliveira | Jan 9, 2018 | Uncategorized
Happy New Year! Did you take significant time off during the holiday break? My return from a two-week vacation has me thinking about a similar break ten years ago – a long break that led to a big decision. I loved my work as a nonprofit communications manager,...
by Marlene Oliveira | Dec 19, 2017 | Uncategorized
I’m getting the blogs (this one and the Nonprofit MarCommunity blog) ready for the New Year. And I’d like to know: what do you need help with? How can we answer your questions through the blog content? The help you needed in 2017 First, here’s a look back at the...
by Marlene Oliveira | Dec 5, 2017 | Blogging, Content marketing, Nonprofit copywriting how-to, Storytelling
What’s your story writing process? What steps do you follow to collect the information you need to write a great story? If it’s similar to mine, your process might look something like this: Make a list of the people or organizations you will feature in...
by Marlene Oliveira | Nov 16, 2017 | Uncategorized
Every autumn, I set aside a few days to do my business planning for the following year. I review the past year, set goals for the year ahead and make tactical plans to achieve those goals. During my planning in the last couple of weeks, one big goal I set was to do...