Blog
Messaging and content help for nonprofit communicators
Building a copywriting project timeline: three steps you can’t forget
Are you building a project plan for a copywriting assignment? Do you know how to estimate how long it will take? Be careful - especially when you're assigning the work to someone else - not to underestimate your copywriting project timeline. For example, if you need...
Are you asking your writer to optimize web copy for SEO? Here’s what you need to provide
Have you ever asked a writer to optimize your nonprofit’s website copy for SEO? Do you know what you’re asking them to do? I’m not an SEO copywriter, but because I write website content for clients, I’ve been asked to optimize copy for search many times – which I can...
Questions you need to ask your colleagues to move from story lead to story development
Do you have colleagues who regularly bring you story ideas and leads? “We should tell more donor stories!” “I have a great volunteer for you to profile!” “I met someone at our event last night that you should feature in our newsletter!” Having colleagues who bring you...
Website content strategy for nonprofit organizations
Is your nonprofit’s website out of date, hard to navigate, or failing to reflect your mission? If you know your organization needs a new website, are any of the following obstacles holding you back? You feel daunted by decisions about what content to keep, update,...
Bringing back my blog and email updates for nonprofit communicators
Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...
Tackle your nonprofit’s new website content in three stages
Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I've found myself answering these questions several times: "When I'm planning a new...