Blog
Messaging and content help for nonprofit communicators
Three book recommendations for nonprofit content marketers
If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you a foundation of understanding content strategy and writing along with a beginning-to-end understanding of content marketing from planning to evaluation. All three books are highly valued items in my own library and are sure to give you a solid start if you need one.
More nonprofits using content marketing, but less reporting effectiveness: new research report
More nonprofits are using content marketing. Though it’s still a new discipline for many nonprofit organizations, those who are using content marketing are using more tactics than before. And while effective content marketing remains a challenge, there are lessons to be learned from those who are performing well. These are just a few insights released today in Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America.
The release of this report today by Content Marketing Institute (CMI) and Blackbaud marks the third year of an annual survey; this year, including 404 nonprofit marketers representing a full range of organization classifications, function area and sizes.
Evaluating your nonprofit’s content marketing mix
Earlier this month, I participated in WeDidIt's Donor Acquisition Bootcamp, delivering a webinar on Choosing Your Nonprofit's Content Marketing Mix. In addition to the live webinar, I was asked to offer an email "mini-lesson" with homework. In case you missed it, I'm...
Start a Better Nonprofit Blog online course registration is open!
After weeks of planning and development I'm pleased to announce... Registration in my new online course, Start a Better Nonprofit Blog has officially opened. I’ve built this course as a roadmap leading you toward two specific results. If you do the work, you’ll finish...
Mini training series on nonprofit blogging starts October 7
I'm in the final days of preparing to launch my new online course about nonprofit blog planning, and I'm super excited to share it with you! I'm also grateful to everyone who shared your insights and questions about blogging in order to help me shape the course. Sign...
The best nonprofit copywriters
Nonprofit marketing communications is a specialty and when nonprofits are looking for copywriting support, it’s important to work with professionals who specialize in nonprofit copywriting.
So, where do you find these pros? And what sets great nonprofit copywriters apart from the rest? Yes, copywriting is a skill that can be transferred across sectors, but a copywriter who specializes in nonprofit communications comes with a number of bonuses.