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Messaging and content help for nonprofit communicators
How to come up with content ideas that your nonprofit’s audiences truly value
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas:
How to quickly draft basic messaging guidelines for your nonprofit
Does your nonprofit organization have messaging guidelines in place?
Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity and brand personality and will help to ensure the consistency of all of your written communications – from newsletter articles to speeches and presentations to website copy.
You can pull together a very basic messaging guide – and start benefitting from the efficiency you create right away.
Service spotlight: nonprofit storybank starter package
Are you ready to take storytelling off the back burner? Learn about my “Storybank starter package” of profile and case study writing for nonprofit organizations. And then contact me to get started.
Six reasons why your nonprofit should NOT have a blog
Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging , which have potential for virtually any nonprofit organization.
But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog. The right time to start a blog depends on your context, your tech, your capacity and your priorities – as I explain in this post.
Does your nonprofit’s copy pass the YOU ratio test?
Is the copy you write for your nonprofit organization truly reader-centred? You understand the importance of writing reader-centred copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word...
Three book recommendations for nonprofit content marketers
If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you a foundation of understanding content strategy and writing along with a beginning-to-end understanding of content marketing from planning to evaluation. All three books are highly valued items in my own library and are sure to give you a solid start if you need one.