Blog
Messaging and content help for nonprofit communicators
How to quickly draft basic messaging guidelines for your nonprofit
Does your nonprofit organization have messaging guidelines in place?
Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity and brand personality and will help to ensure the consistency of all of your written communications – from newsletter articles to speeches and presentations to website copy.
You can pull together a very basic messaging guide – and start benefitting from the efficiency you create right away.
Service spotlight: nonprofit storybank starter package
Are you ready to take storytelling off the back burner? Learn about my “Storybank starter package” of profile and case study writing for nonprofit organizations. And then contact me to get started.
Six reasons why your nonprofit should NOT have a blog
Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging , which have potential for virtually any nonprofit organization.
But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog. The right time to start a blog depends on your context, your tech, your capacity and your priorities – as I explain in this post.
Does your nonprofit’s copy pass the YOU ratio test?
Is the copy you write for your nonprofit organization truly reader-centred? You understand the importance of writing reader-centred copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word...
Three book recommendations for nonprofit content marketers
If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you a foundation of understanding content strategy and writing along with a beginning-to-end understanding of content marketing from planning to evaluation. All three books are highly valued items in my own library and are sure to give you a solid start if you need one.
More nonprofits using content marketing, but less reporting effectiveness: new research report
More nonprofits are using content marketing. Though it’s still a new discipline for many nonprofit organizations, those who are using content marketing are using more tactics than before. And while effective content marketing remains a challenge, there are lessons to be learned from those who are performing well. These are just a few insights released today in Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America.
The release of this report today by Content Marketing Institute (CMI) and Blackbaud marks the third year of an annual survey; this year, including 404 nonprofit marketers representing a full range of organization classifications, function area and sizes.