Blog
Messaging and content help for nonprofit communicators
Roundup: my help with a dozen nonprofit copywriting projects
by Marlene Oliveira | Jul 11, 2017 | Nonprofit copywriting how-to
Are you thinking about updating a few bits and pieces of your nonprofit's copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else? To make your summer writing assignments a little...
How to assign a writing task: stories and other editorial content
by Marlene Oliveira | Jun 27, 2017 | Nonprofit copywriting how-to, Storytelling
Do you have someone lined up to help you write stories for your nonprofit organization? Great! Do you know how to assign a writing task properly? Let's get you ready to brief your writer so you can get the best stories, as efficiently as possible. Whether your writer...
Workshop series announcement: Start a profitable nonprofit consulting business
by Marlene Oliveira | Jun 14, 2017 | Uncategorized
Do you dream of self-employment? Do you know someone who wants to make a living consulting to nonprofit organizations? I’ve been self-employed for nine years. When I left my in-house role as a communications manager, it was because I wanted a BIG change. I knew that I...
Case study interview questions for nonprofit organizations
by Marlene Oliveira | May 30, 2017 | Nonprofit copywriting how-to, Storytelling
Do you write case studies for your nonprofit organization? Then you need a strong list of case study interview questions.
In my experience, an important step in writing a compelling case study is to conduct an interview. To help you conduct these interviews, I’m sharing my case study interview questions. You will need to customize and add to these questions based on the person and program you are featuring. But use them as a head start!
How to find writers for your blog
by Marlene Oliveira | May 2, 2017 | Blogging
Last month I was featured as the special guest for a Content Marketing Institute #CMWorld chat - a huge honour for me. I was invited to share my tips on how to find blog writers and contributors, based on my experience running the Nonprofit MarCommunity blog over the...
Planning a new website? Get content strategy development on your calendar.
by Marlene Oliveira | Apr 19, 2017 | Website content
A few weeks ago, I shared the elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his...





