by Marlene Oliveira | Jun 9, 2025 | Website content
How old is your nonprofit organization’s website content strategy? When should you revisit it? For Markus Stadelmann-Elder, the right interval was five years. I’ve collaborated with Markus in so many ways over the years that I’m sure I’ve lost track of some. Markus is...
by Marlene Oliveira | May 12, 2025 | Website content
In early 2024, I started working with Susan Haldane at Threads of Life to update specific sections of the nonprofit’s website. We developed a website content strategy for the programs and services section, but after sharing the strategy internally, the...
by Marlene Oliveira | Apr 15, 2025 | Branding, Marketing communications, Storytelling
Have you ever struggled with the right format for your nonprofit’s annual report? A printed document, a PDF posted on your website, a fully interactive microsite… What about a podcast series? Earlier this year, my friend and colleague in the nonprofit communications...
by Marlene Oliveira | Feb 4, 2025 | Branding
I’ve been talking, writing, and teaching about nonprofit communications fundamentals for several years, and this year, I decided it’s time to bring in some new perspectives. Toronto writer and communicator Meg Shannon is the first person I reached out to with my idea...
by Marlene Oliveira | Jan 13, 2025 | Audiences
How does your nonprofit organization identify, group and categorize your audiences? Are you focused on what your organization wants from audience members? Or, do you think about what draws and connects them to you? When I first discuss audiences with a new client,...
