Blog
Messaging and content help for nonprofit communicators
Using your nonprofit’s key messages: ideas and examples
A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...
What nonprofit communicators need to know about AI content generators
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
Your nonprofit’s brand narrative (key messages): the basics
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
What is a brand messaging platform?
I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.
![A content-first approach to redesigning a complex website [case study]](https://moflow.ca/wp-content/uploads/2022/08/WebsiteContentApproach-WSPScasestudy-400x250.png)
A content-first approach to redesigning a complex website [case study]
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...
How to keep your nonprofit’s audiences at the centre of your communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...