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Content creation insights and tips for nonprofit communicators

Using research to make a case for storytelling: three studies

Using research to make a case for storytelling: three studies

You know storytelling is useful, effective and an essential part of your nonprofit’s communications mix. But if making the case for storytelling based on intuition and experience isn’t enough, perhaps you’d like to add evidence from research.

A few months ago, I read the Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void and Make People Love You by Joe Lazaukus and Shane Snow – which I recommend. The book is full of useful content for nonprofit communicators, but I was particularly excited by the references to original research supporting the value and importance of storytelling.

Writing stories for a community foundation [case study]

Writing stories for a community foundation [case study]

One of the core areas of focus in my business is story writing. I enjoy the work, and I learn something from every story I write. I also just like helping nonprofit communicators get their stories written – something I’ve been doing for one of my long-term clients, Sarah McPherson at The Oakville Community Foundation.

This case study is a behind-the-scenes look at my work with this community foundation, including Sarah’s insights into the benefits and challenges of telling stories about an organization’s financial supporters.

Branding books and blogs for nonprofit communicators: recommendations

Branding books and blogs for nonprofit communicators: recommendations

While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I found that my favourite book about nonprofit branding continues to stand head and shoulders above the rest. And that the others came up short. So I broadened my search and found two other books that, while not specific to nonprofits, were very also useful.

This research and review led to a refresh of my branding book recommendations, which I’m sharing with you today.

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