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Messaging and content help for nonprofit communicators

Brand messaging that guides more than communications [case study]

by Marlene Oliveira | Mar 30, 2023 | Branding, Marketing communications

When I develop brand messaging for nonprofits, I always examine their vision, mission, values, and priorities — because the brand must align with an organization’s strategic focus and direction. But for my client AlphaPlus, the process has come full circle: the brand...

Quick web content updates to convey your nonprofit’s brand messages

by Marlene Oliveira | Feb 22, 2023 | Branding, Website content

Is your nonprofit organization’s website content consistent with your brand messages? If your nonprofit has a brand messaging platform, your website content should reflect it. But rolling out your brand can be a long-term process, and a proper web content overhaul...

Using your nonprofit’s key messages: ideas and examples

by Marlene Oliveira | Jan 11, 2023 | Branding

A nonprofit’s brand is only complete when it includes a brand messaging platform, including a suite of key messages. Your key messages form the framework around which you shape your content. They will help you to ensure that your communications are strategically...

What nonprofit communicators need to know about AI content generators

by Marlene Oliveira | Dec 21, 2022 | Marketing communications

The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...

Your nonprofit’s brand narrative (key messages): the basics

by Marlene Oliveira | Nov 22, 2022 | Branding

In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...