Rather than “another thing to do”, story writing can and should boost the impact of your existing communications tactics. This case study showcases my work with Imagine Canada, using stories to bring the work described in their annual report to life.
You know storytelling is useful, effective and an essential part of your nonprofit’s communications mix. But if making the case for storytelling based on intuition and experience isn’t enough, perhaps you’d like to add evidence from research.
A few months ago, I read the Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void and Make People Love You by Joe Lazaukus and Shane Snow – which I recommend. The book is full of useful content for nonprofit communicators, but I was particularly excited by the references to original research supporting the value and importance of storytelling.
One of the core areas of focus in my business is story writing. I enjoy the work, and I learn something from every story I write. I also just like helping nonprofit communicators get their stories written – something I’ve been doing for one of my long-term clients, Sarah McPherson at The Oakville Community Foundation.
This case study is a behind-the-scenes look at my work with this community foundation, including Sarah’s insights into the benefits and challenges of telling stories about an organization’s financial supporters.
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I found that my favourite book about nonprofit branding continues to stand head and shoulders above the rest. And that the others came up short. So I broadened my search and found two other books that, while not specific to nonprofits, were very also useful.
This research and review led to a refresh of my branding book recommendations, which I’m sharing with you today.
To help with your story writing project management, I have a new template to share with you: my story writing project tracker. You can use it to track the focus of each story, the people you need to speak with, their contact information, whether or not you’ve successfully arranged interviews and the status of each story in development.
Following up on my previous blog post exploring the reasons WHY nonprofit communicators tell stories, in this post, I take a look at the different WAYS they are incorporating stories into their communications.