Blog

At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.

This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about.

A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide

“Be bold and mighty forces will come to your aid.”

I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, because I think it sums up clearly and eloquently what nonprofit marketing should be all about.

Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in attendance!