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Messaging and content help for nonprofit communicators
Social media planning for nonprofits: Bianca Freedman Interview, Part 1
by Marlene Oliveira | Jul 15, 2010 | Editorial planning
Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few interview questions.
Your audience wants to know: what’s in it for them?
by Marlene Oliveira | Jul 5, 2010 | Audiences, Nonprofit copywriting how-to
Many non-profit organizations forget to tell their audience what’s in it for them. Effective copy depends on communicating benefits. Time spent brainstorming a features and benefits list is time well spent.
The Value of Blogging for Nonprofits: Toronto Cause Marketers Meetup
by Marlene Oliveira | Jun 25, 2010 | Uncategorized
At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.
NXNEi: a nonprofit communicator’s experience
by Marlene Oliveira | Jun 18, 2010 | Uncategorized
This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about.
Why Nonprofits Need to Be Bold
by Marlene Oliveira | Jun 14, 2010 | Uncategorized
A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide
“Be bold and mighty forces will come to your aid.”
I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, because I think it sums up clearly and eloquently what nonprofit marketing should be all about.
Donor and volunteer profiles: the writing process
by Marlene Oliveira | Jun 4, 2010 | Nonprofit copywriting how-to, Storytelling
After the interview: my process for writing donor and volunteer profiles…