Blog
Messaging and content help for nonprofit communicators
Using Content to Connect: Toronto Cause Marketers Meetup
by Marlene Oliveira | Sep 2, 2010 | Uncategorized
At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has developed an active, international community of online contributors.
Aerin has kindly shared her presentation and related notes on her blog. That leaves me to simply share some of the key points I took home as a participant.
Pro bono work: getting what you pay for?
by Marlene Oliveira | Aug 12, 2010 | Uncategorized
Within my network, I’ve recently noticed a number of calls for pro bono creative services including copywriting, website design/development and graphic design. As a creative professional with primarily nonprofit clients, a former in-house communications manager and a former volunteer manager, this raises a number of concerns and cautions.
Social media planning for nonprofits: Bianca Freedman Interview, Part 2
by Marlene Oliveira | Jul 22, 2010 | Uncategorized
In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts an experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares her thoughts on creating a plan, setting goals and objectives and measuring success.
Social media planning for nonprofits: Bianca Freedman Interview, Part 1
by Marlene Oliveira | Jul 15, 2010 | Editorial planning
Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few interview questions.
Your audience wants to know: what’s in it for them?
by Marlene Oliveira | Jul 5, 2010 | Audiences, Nonprofit copywriting how-to
Many non-profit organizations forget to tell their audience what’s in it for them. Effective copy depends on communicating benefits. Time spent brainstorming a features and benefits list is time well spent.
The Value of Blogging for Nonprofits: Toronto Cause Marketers Meetup
by Marlene Oliveira | Jun 25, 2010 | Uncategorized
At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.