Blog
Messaging and content help for nonprofit communicators
Content, community and creating a foundation
As the year comes to a close, I wanted to share my reflections on what 2013 has meant for my business, along with my plans for 2014.
Formatting a speech for smooth delivery: 12 steps
This time of year is usually speechwriting season for me, and 2013 has been no exception. I really enjoy every step of the speechwriting process including the very last step, the icing on the cake: formatting. Once I’m completely happy with a speech (and so is my client and the nonprofit leader delivering the remarks), it’s time to format the document in a way that supports smooth and successful delivery.
Seven deadly nonprofit copywriting sins: Artez webinar
Today I presented a webinar on nonprofit copywriting with Artez Interactive on Seven deadly nonprofit copywriting sins – and how not to commit them. I was totally thrilled to be invited to present and am especially pleased at the number of nonprofits in attendance – showing how important writing great nonprofit copy really is!
I promised to share a number of links and resources with participants, so here they are.
When to hire an editor versus a copywriter
I’m often contacted by potential clients who think they need a copywriter, but who would actually benefit more from working with an editor. In order to get the right talent for your job, it’s important to understand which professional can deliver the best results for you. The lines can seem a bit blurry at times and in fact, there are many pros who offer both editing and writing services. But it’s important to clarify which skills you need for your project, no matter who you hire.
How to hire a freelance copywriter
This article originally appeared at nonprofitmarcommunity.com.
As a busy nonprofit communicator, your to-do list is mountain-high and you can’t imagine finding the time to write the content you need. Is it time to bring in the help of a freelance copywriter? Have you done so before? Once you’ve secured the budget, hiring a writer should be a simple process, but to be efficient, choose the right supplier and start the project off right, it’s important to be prepared.
My copywriting process
Although it’s my specialty, copywriting is rarely something that just happens magically for me. Even a professional copywriter has to grapple with that annoying interval between an idea or assignment, and the words flowing into a document.
Though it can happen, I rarely just sit down and write. In fact, I have a bit of a process and routine I go through in order to distill the ideas and information I have on hand, get into the mindset for writing and actually start producing content.