Blog
Messaging and content help for nonprofit communicators
Seven deadly nonprofit copywriting sins: Artez webinar
Today I presented a webinar on nonprofit copywriting with Artez Interactive on Seven deadly nonprofit copywriting sins – and how not to commit them. I was totally thrilled to be invited to present and am especially pleased at the number of nonprofits in attendance – showing how important writing great nonprofit copy really is!
I promised to share a number of links and resources with participants, so here they are.
When to hire an editor versus a copywriter
I’m often contacted by potential clients who think they need a copywriter, but who would actually benefit more from working with an editor. In order to get the right talent for your job, it’s important to understand which professional can deliver the best results for you. The lines can seem a bit blurry at times and in fact, there are many pros who offer both editing and writing services. But it’s important to clarify which skills you need for your project, no matter who you hire.
How to hire a freelance copywriter
This article originally appeared at nonprofitmarcommunity.com.
As a busy nonprofit communicator, your to-do list is mountain-high and you can’t imagine finding the time to write the content you need. Is it time to bring in the help of a freelance copywriter? Have you done so before? Once you’ve secured the budget, hiring a writer should be a simple process, but to be efficient, choose the right supplier and start the project off right, it’s important to be prepared.
My copywriting process
Although it’s my specialty, copywriting is rarely something that just happens magically for me. Even a professional copywriter has to grapple with that annoying interval between an idea or assignment, and the words flowing into a document.
Though it can happen, I rarely just sit down and write. In fact, I have a bit of a process and routine I go through in order to distill the ideas and information I have on hand, get into the mindset for writing and actually start producing content.
What to pay a professional copywriter
Questions about the cost of copywriting services are among the first to arise when I speak with new clients. By nature, every copywriting assignment is custom work, so giving a detailed quote requires some level of briefing; even a ball-park price range is best delivered after I understand some of the top-level details. However, I’d like to attempt to shed some light on what you can expect to pay a professional copywriter, based on my own work.
New nonprofit marketing communications website launches today
Today, moflow launches a new website for the nonprofit marketing communications community: www.nonprofitmarcommunity.com. The Nonprofit MarCommunity is a guide to delivering nonprofit marketing communications, also offering opportunities for members to share their own experiences and insights.