Blog
Messaging and content help for nonprofit communicators
Nine questions to answer when creating editorial calendars
by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line...
The secret to writing a better volunteer or donate page
by Marlene Oliveira | Aug 26, 2014 | Nonprofit copywriting how-to
This article originally appeared on the Nonprofit MarCommunity blog. If getting website visitors to support your organization is a priority, good copywriting of your volunteer and donate page is critical. Don’t assume that your volunteer page and donate page only need...
My embarrassing ‘About’ page: best practice fails
by Marlene Oliveira | Jun 27, 2014 | Nonprofit copywriting how-to
You know the expression about the cobbler’s son having no shoes? Well, it really hit home this week when I looked at my current “About” page copy. This copywriter’s “About” page is suffering from an embarrassing lack of good writing.
Matching yourself up with the right web developer
by Marlene Oliveira | May 2, 2014 | Uncategorized
Finding the right person to create your online presence can be nerve-wracking – would you agree?
In the last year, I’ve found myself needing two websites built: nonprofitmarcommunity.com and the site for my course,writebetternonprofitwebsites.com. For a number of reasons, I used a different pro for each, neither one of which was my main ‘go-to’ web developer (who will soon be redesigning moflow.ca).
First birthday of the Nonprofit MarCommunity!
by Marlene Oliveira | Apr 30, 2014 | Uncategorized
The Nonprofit MarCommunity is one year old today! I've written about it over on the Nonprofit MarCommunity blog, but since it's a moflow offering, I just had to mention it here.
New online course: Write Better Nonprofit Websites
by Marlene Oliveira | Mar 31, 2014 | Nonprofit copywriting how-to
Have you ever worked on something so hard and for so long that completing it felt like releasing your baby into the world? I’m feeling that way right now. After months and months of planning, development and design, my first online course, Write Better Nonprofit Websites is now available!

