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Messaging and content help for nonprofit communicators
My embarrassing ‘About’ page: best practice fails
by Marlene Oliveira | Jun 27, 2014 | Nonprofit copywriting how-to
You know the expression about the cobbler’s son having no shoes? Well, it really hit home this week when I looked at my current “About” page copy. This copywriter’s “About” page is suffering from an embarrassing lack of good writing.
Matching yourself up with the right web developer
by Marlene Oliveira | May 2, 2014 | Uncategorized
Finding the right person to create your online presence can be nerve-wracking – would you agree?
In the last year, I’ve found myself needing two websites built: nonprofitmarcommunity.com and the site for my course,writebetternonprofitwebsites.com. For a number of reasons, I used a different pro for each, neither one of which was my main ‘go-to’ web developer (who will soon be redesigning moflow.ca).
First birthday of the Nonprofit MarCommunity!
by Marlene Oliveira | Apr 30, 2014 | Uncategorized
The Nonprofit MarCommunity is one year old today! I've written about it over on the Nonprofit MarCommunity blog, but since it's a moflow offering, I just had to mention it here.
New online course: Write Better Nonprofit Websites
by Marlene Oliveira | Mar 31, 2014 | Nonprofit copywriting how-to
Have you ever worked on something so hard and for so long that completing it felt like releasing your baby into the world? I’m feeling that way right now. After months and months of planning, development and design, my first online course, Write Better Nonprofit Websites is now available!
Write better bios for your nonprofit’s ‘About Us’ section [free training video]
by Marlene Oliveira | Feb 4, 2014 | Nonprofit copywriting how-to
If you’ve been following this blog, you’ll know that I mentioned an upcoming shift in my business to include more training: free – and for those who want to dig deeper, online courses. As I begin this shift, my focus is on helping nonprofits write website copy and I’m kicking things off with a new free video mini-training on writing better nonprofit bios.
Building nonprofit communications capacity, Part 5: lessons learned
by Marlene Oliveira | Jan 23, 2014 | Uncategorized
What happens when you bring together a room full of people who have a shared interest in and desire to build communications capacity for nonprofits? You get many, many good ideas.
Over the last few days, I’ve been blogging about a session I delivered last week for Maytree called Five Good Ideas About Building Nonprofit Communications Capacity. I walked away from the session with a huge bundle of papers absolutely filled with amazing insights and ideas from participants. In fact, there were far more insights offered during the session than we could possibly have shared back to the group within our time frame, so I committed to finding a way to bring them all together and share them. That sharing has taken the form of this blog series.