Blog
Messaging and content help for nonprofit communicators
Nine steps to developing nonprofit blog editorial guidelines
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about...
Sixteen nonprofit blog post ideas
This article originally appeared on the Nonprofit MarCommunity blog. Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post...
Nine questions to answer when creating editorial calendars
This article originally appeared on the Nonprofit MarCommunity blog. You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line...
The secret to writing a better volunteer or donate page
This article originally appeared on the Nonprofit MarCommunity blog. If getting website visitors to support your organization is a priority, good copywriting of your volunteer and donate page is critical. Don’t assume that your volunteer page and donate page only need...
My embarrassing ‘About’ page: best practice fails
You know the expression about the cobbler’s son having no shoes? Well, it really hit home this week when I looked at my current “About” page copy. This copywriter’s “About” page is suffering from an embarrassing lack of good writing.
Matching yourself up with the right web developer
Finding the right person to create your online presence can be nerve-wracking – would you agree?
In the last year, I’ve found myself needing two websites built: nonprofitmarcommunity.com and the site for my course,writebetternonprofitwebsites.com. For a number of reasons, I used a different pro for each, neither one of which was my main ‘go-to’ web developer (who will soon be redesigning moflow.ca).