Blog
Messaging and content help for nonprofit communicators
Are you giving yourself time to think when writing?
by Marlene Oliveira | Sep 3, 2014 | Creativity and finding inspiration, Productivity
Have you ever noticed that the busier we get and the more that we are expected to deliver, time to think is getting sacrificed? It feels to me like we’re expected to just jump straight into every single task – whether answering an email or writing a speech – with a...
The completely redesigned moflow.ca
by Marlene Oliveira | Sep 2, 2014 | Uncategorized
Have you noticed that moflow.ca looks totally different now? After months of planning, rebranding, rethinking, redesigning and rebuilding I’m so thrilled with my new and very much improved website. I’ve been working with Mike Mella of Be Like Water, to tackle many,...
Nine steps to developing nonprofit blog editorial guidelines
by Marlene Oliveira | Sep 2, 2014 | Blogging, Editorial planning
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about...
Sixteen nonprofit blog post ideas
by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post...
Nine questions to answer when creating editorial calendars
by Marlene Oliveira | Sep 2, 2014 | Editorial planning
This article originally appeared on the Nonprofit MarCommunity blog. You know that life as a newsletter or blog publisher is easier when you have a plan and an editorial calendar, so you’ve decided to create one. You know that this calendar will essentially line...
The secret to writing a better volunteer or donate page
by Marlene Oliveira | Aug 26, 2014 | Nonprofit copywriting how-to
This article originally appeared on the Nonprofit MarCommunity blog. If getting website visitors to support your organization is a priority, good copywriting of your volunteer and donate page is critical. Don’t assume that your volunteer page and donate page only need...



