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Messaging and content help for nonprofit communicators
Marketing persona templates: 10 options for nonprofit communicators
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.
Here are 10 marketing persona templates for you to choose from:
Evaluating potential nonprofit blog contributors
Here are the factors I suggest you consider when evaluating potential nonprofit blog contributors.
Blog post formatting: eight point copy checklist
When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week, when I review the latest submission, once I know the draft content is in good shape overall, my next step is to ensure the content follows proper blog post formatting.
Good formatting helps with many things, from easier online reading, to search engine optimization and prevention or monitoring of content scraping. Here’s a checklist of eight blog post formatting considerations to look for before you hit ‘publish’.
How to develop a nonprofit annual report theme and structure
Getting ready to write your nonprofit's annual report? Annual report writing is a meaty (and often, political) project, but it can be an opportunity to flex your creative muscle and create clarity where there was once clutter. Writing annual report copy is easier when...
![What are your top nonprofit blogging challenges? [survey]](https://moflow.ca/wp-content/uploads/2015/03/BloggingSurvey.png)
What are your top nonprofit blogging challenges? [survey]
I’m developing a new suite of blogging resources and training for nonprofits. However, I need your help to ensure that I’m covering everything you need.
So, if you haven’t yet shared your blogging questions and challenges with me, please do so now by taking this quick survey.
How to write a promotional poster for your nonprofit
Though many of our communications have gone digital, sometimes you just know that a well-placed print item can be an effective way to spread the word about your nonprofit’s program, service or event. So, if a poster (or flyer) really is a smart promotional vehicle to use, here’s a little help with writing one.
Think of posters and flyers, not just as pieces of paper onto which you can slap event details, but as print advertisements. Then, plan and write your copy accordingly by following these steps.