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Messaging and content help for nonprofit communicators
How to write a promotional poster for your nonprofit
by Marlene Oliveira | Feb 25, 2015 | Nonprofit copywriting how-to
Though many of our communications have gone digital, sometimes you just know that a well-placed print item can be an effective way to spread the word about your nonprofit’s program, service or event. So, if a poster (or flyer) really is a smart promotional vehicle to use, here’s a little help with writing one.
Think of posters and flyers, not just as pieces of paper onto which you can slap event details, but as print advertisements. Then, plan and write your copy accordingly by following these steps.
Twitter chat resources and tools for facilitators
by Marlene Oliveira | Feb 19, 2015 | Uncategorized
Lately, I’ve been doing more training about running a Twitter chat and having more conversations about my experiences with creating and facilitating #NPMC chat. These conversations always include a discussion of tools, so here are some of the the tools and resources that have been so important to me as a chat creator and facilitator.
Anniversary giveaway: Write Better Nonprofit Websites online course
by Marlene Oliveira | Jan 28, 2015 | Uncategorized
January 28, 2015 marks a big milestone for me; moflow is now seven years old! And to celebrate seven years in business, I’m giving away TWO free registrations to my online course on nonprofit website copywriting, Write Better Nonprofit Websites.
12 tips for writing a nonprofit website home page
by Marlene Oliveira | Jan 21, 2015 | Nonprofit copywriting how-to
When it comes to your nonprofit’s website, your home page is likely a highly sought-after piece of real estate. Every internal player wants their content to be featured on the home page, which can result in a jumbled mess. So, what is the right approach to writing a...
Make website content king at your nonprofit
by Marlene Oliveira | Jan 7, 2015 | Nonprofit copywriting how-to
Ask any web developer, and I bet they’ll tell you that content is the final hold up for 99% of website projects. It’s what they tell me. Why is this? If we’re putting content first, shouldn’t it be written before the website is built or redesigned? Shouldn’t content...
Every nonprofit communicator writes [book review]
by Marlene Oliveira | Dec 17, 2014 | Uncategorized
Whether you like doing it or not, if you’re a nonprofit marketer or communicator, you write. In fact, today’s marcom pros might just write more than ever before. But we don’t all come to this line of work from a writing background, which means a little guidance and...





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