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Messaging and content help for nonprofit communicators

Blog post formatting: eight point copy checklist

Blog post formatting: eight point copy checklist

When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week, when I review the latest submission, once I know the draft content is in good shape overall, my next step is to ensure the content follows proper blog post formatting.

Good formatting helps with many things, from easier online reading, to search engine optimization and prevention or monitoring of content scraping. Here’s a checklist of eight blog post formatting considerations to look for before you hit ‘publish’.

How to write a promotional poster for your nonprofit

How to write a promotional poster for your nonprofit

Though many of our communications have gone digital, sometimes you just know that a well-placed print item can be an effective way to spread the word about your nonprofit’s program, service or event. So, if a poster (or flyer) really is a smart promotional vehicle to use, here’s a little help with writing one.

Think of posters and flyers, not just as pieces of paper onto which you can slap event details, but as print advertisements. Then, plan and write your copy accordingly by following these steps.

Twitter chat resources and tools for facilitators

Twitter chat resources and tools for facilitators

Lately, I’ve been doing more training about running a Twitter chat and having more conversations about my experiences with creating and facilitating #NPMC chat. These conversations always include a discussion of tools, so here are some of the the tools and resources that have been so important to me as a chat creator and facilitator.

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