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Messaging and content help for nonprofit communicators
Happy 20th Anniversary Charity Village!
Happy 20th anniversary to Charity Village! I'm thrilled to join in the celebrations and share my wishes - along with my answers to a few #Village20 celebration questions - in this video message!
Boost the credibility of your nonprofit’s copy with belief builders
Your nonprofit copywriting communicates the importance of your mission and how your organization is making a difference. It showcases your work and asks readers to take a step to support you.
But why should your readers believe you? Are you leaving them to take your word for it, or are you including copy elements that prove your credibility? Include belief builders to demonstrate that your organization can be trusted, and that you are effectively providing solutions.
Apps for blogging on the go
In the last few months, I’ve been fielding many questions about blogging and content marketing. One of the questions I received recently is, “What are some timesavers for creating content from mobile devices?" I work from a home office and like to do most of my...
Marketing persona templates: 10 options for nonprofit communicators
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.
Here are 10 marketing persona templates for you to choose from:
Evaluating potential nonprofit blog contributors
Here are the factors I suggest you consider when evaluating potential nonprofit blog contributors.
Blog post formatting: eight point copy checklist
When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week, when I review the latest submission, once I know the draft content is in good shape overall, my next step is to ensure the content follows proper blog post formatting.
Good formatting helps with many things, from easier online reading, to search engine optimization and prevention or monitoring of content scraping. Here’s a checklist of eight blog post formatting considerations to look for before you hit ‘publish’.