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Messaging and content help for nonprofit communicators

Apps for blogging on the go

Apps for blogging on the go

by | Jun 23, 2015 |

In the last few months, I’ve been fielding many questions about blogging and content marketing. One of the questions I received recently is, “What are some timesavers for creating content from mobile devices?" I work from a home office and like to do most of my...

Marketing persona templates: 10 options for nonprofit communicators

Marketing persona templates: 10 options for nonprofit communicators

by | May 27, 2015 | , ,

Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.

Here are 10 marketing persona templates for you to choose from:

Blog post formatting: eight point copy checklist

Blog post formatting: eight point copy checklist

by | Apr 22, 2015 |

When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week, when I review the latest submission, once I know the draft content is in good shape overall, my next step is to ensure the content follows proper blog post formatting.

Good formatting helps with many things, from easier online reading, to search engine optimization and prevention or monitoring of content scraping. Here’s a checklist of eight blog post formatting considerations to look for before you hit ‘publish’.

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