Blog
Messaging and content help for nonprofit communicators
Evaluating your nonprofit’s content marketing mix
by Marlene Oliveira | Oct 20, 2015 | Blogging
Earlier this month, I participated in WeDidIt's Donor Acquisition Bootcamp, delivering a webinar on Choosing Your Nonprofit's Content Marketing Mix. In addition to the live webinar, I was asked to offer an email "mini-lesson" with homework. In case you missed it, I'm...
Start a Better Nonprofit Blog online course registration is open!
by Marlene Oliveira | Oct 16, 2015 | Uncategorized
After weeks of planning and development I'm pleased to announce... Registration in my new online course, Start a Better Nonprofit Blog has officially opened. I’ve built this course as a roadmap leading you toward two specific results. If you do the work, you’ll finish...
Mini training series on nonprofit blogging starts October 7
by Marlene Oliveira | Oct 5, 2015 | Uncategorized
I'm in the final days of preparing to launch my new online course about nonprofit blog planning, and I'm super excited to share it with you! I'm also grateful to everyone who shared your insights and questions about blogging in order to help me shape the course. Sign...
The best nonprofit copywriters
by Marlene Oliveira | Sep 15, 2015 | Uncategorized
Nonprofit marketing communications is a specialty and when nonprofits are looking for copywriting support, it’s important to work with professionals who specialize in nonprofit copywriting.
So, where do you find these pros? And what sets great nonprofit copywriters apart from the rest? Yes, copywriting is a skill that can be transferred across sectors, but a copywriter who specializes in nonprofit communications comes with a number of bonuses.
11 reasons to outsource to a professional nonprofit copywriter
by Marlene Oliveira | Aug 18, 2015 | Working with writers
When is the right time to outsource your nonprofit copywriting projects? How can a nonprofit organization expect to benefit from outsourcing to a professional copywriter? Here are 11 reasons to outsource to a professional copywriter
Nonprofits: let’s put a final end to the pdf newsletter
by Marlene Oliveira | Aug 5, 2015 | Editorial planning
Does your nonprofit still send your newsletter as a pdf attached to an email? If you ditched PDF newsletters long ago, this question might seem ridiculous, but some nonprofits are still sending pdf newsletters, and that’s a problem. Sending PDF newsletters, wastes resources, time and opportunities to improve and fine tune your electronic communications.




