Blog
Messaging and content help for nonprofit communicators
Mini training series on nonprofit blogging starts October 7
by Marlene Oliveira | Oct 5, 2015 | Uncategorized
I'm in the final days of preparing to launch my new online course about nonprofit blog planning, and I'm super excited to share it with you! I'm also grateful to everyone who shared your insights and questions about blogging in order to help me shape the course. Sign...
The best nonprofit copywriters
by Marlene Oliveira | Sep 15, 2015 | Uncategorized
Nonprofit marketing communications is a specialty and when nonprofits are looking for copywriting support, it’s important to work with professionals who specialize in nonprofit copywriting.
So, where do you find these pros? And what sets great nonprofit copywriters apart from the rest? Yes, copywriting is a skill that can be transferred across sectors, but a copywriter who specializes in nonprofit communications comes with a number of bonuses.
11 reasons to outsource to a professional nonprofit copywriter
by Marlene Oliveira | Aug 18, 2015 | Working with writers
When is the right time to outsource your nonprofit copywriting projects? How can a nonprofit organization expect to benefit from outsourcing to a professional copywriter? Here are 11 reasons to outsource to a professional copywriter
Nonprofits: let’s put a final end to the pdf newsletter
by Marlene Oliveira | Aug 5, 2015 | Editorial planning
Does your nonprofit still send your newsletter as a pdf attached to an email? If you ditched PDF newsletters long ago, this question might seem ridiculous, but some nonprofits are still sending pdf newsletters, and that’s a problem. Sending PDF newsletters, wastes resources, time and opportunities to improve and fine tune your electronic communications.
Happy 20th Anniversary Charity Village!
by Marlene Oliveira | Jul 17, 2015 | Uncategorized
Happy 20th anniversary to Charity Village! I'm thrilled to join in the celebrations and share my wishes - along with my answers to a few #Village20 celebration questions - in this video message!
Boost the credibility of your nonprofit’s copy with belief builders
by Marlene Oliveira | Jul 8, 2015 | Nonprofit copywriting how-to
Your nonprofit copywriting communicates the importance of your mission and how your organization is making a difference. It showcases your work and asks readers to take a step to support you.
But why should your readers believe you? Are you leaving them to take your word for it, or are you including copy elements that prove your credibility? Include belief builders to demonstrate that your organization can be trusted, and that you are effectively providing solutions.





