Blog
Messaging and content help for nonprofit communicators
Storytelling inspiration file: 11 different reasons nonprofits are using stories
by Marlene Oliveira | Mar 6, 2018 | Content marketing, Storytelling
Why do you tell stories? What is the purpose of the stories you create and share? One of my biggest pet peeves is the perception of nonprofit communications as a support function to fundraising. Nonprofit communicators are responsible for so much more (to read some of...
Website copy easy win: quickly improve your nonprofit’s programs and services pages
by Marlene Oliveira | Feb 21, 2018 | Website content
If your programs and services website content is in need of an update or improvement, I have five suggestions that should help.
Nonprofit website calls to action: ideas to use in your copy
by Marlene Oliveira | Feb 7, 2018 | Nonprofit copywriting how-to, Website content
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
How to go from strategy to website content action plan [template]
by Marlene Oliveira | Jan 24, 2018 | Website content
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be the creation of your website content plan.
Your strategy is your guide; it sets parameters for the work ahead. Your plan organizes how you’ll tackle that work.
I’ve been consulting to nonprofits for 10 years! [announcing the return of my workshop for new/aspiring consultants]
by Marlene Oliveira | Jan 9, 2018 | Uncategorized
Happy New Year! Did you take significant time off during the holiday break? My return from a two-week vacation has me thinking about a similar break ten years ago - a long break that led to a big decision. I loved my work as a nonprofit communications manager, but...
What help will you need in 2018? (And the top posts of 2017)
by Marlene Oliveira | Dec 19, 2017 | Uncategorized
I’m getting the blogs (this one and the Nonprofit MarCommunity blog) ready for the New Year. And I’d like to know: what do you need help with? How can we answer your questions through the blog content?



![How to go from strategy to website content action plan [template]](https://moflow.ca/wp-content/uploads/2018/01/website-content-plan.png)
![I’ve been consulting to nonprofits for 10 years! [announcing the return of my workshop for new/aspiring consultants]](https://moflow.ca/wp-content/uploads/2018/01/ConsultantsWorkshopStartsJan26.png)
