Two weeks ago I ran a quick little survey to learn about marketing communications content writing struggles at your nonprofit organization. Thank you to the small but insightful group who completed the survey.
I’m following up to share some of the results and to offer links to articles from the archives that answer your top questions and challenges.
First, a glimpse of the survey results
Roles >> I expected the majority of respondents to be “communications managers,” but moflow subscribers are a diverse group. The last three roles you can’t see displayed are volunteer coordinator, content strategist and assistant director.
Writers >> Not a huge surprise here: most survey respondents are writing all of their nonprofit’s marketing communications content either on their own or with colleagues.
Struggles >> I didn’t know what to expect regarding responses to this question and perhaps that’s reflected in the diversity of responses. No one type of content emerged as universally challenging to create – which is good to know!
Making it easier: helpful articles
In question four, I asked you to share a little more about how content creation is a struggle for you. Looking at the responses to questions three and four, some good news: between this blog and the Nonprofit MarCommunity blog, we have many of your content struggles covered. So, to highlight the most relevant posts from the archives, I’ve pulled together this list.
From guest authors on the Nonprofit MarCommunity blog
- Nonprofit media relations 101: resource roundup (nine posts about delivering media relations and writing the materials)
- How to develop a storybank system for your nonprofit by Lauren Girardin
- 5 ways to capture unique & useful photos for your nonprofit by Kelly Rembold
From me, right here on this blog
- How to come up with content ideas that your nonprofit’s audiences truly value
- What to choose and include: keyword optimization basics for non-techies
- Website copy easy win: quickly improve your nonprofit’s programs and services pages
- Website copy easy win: quickly improve your nonprofit’s Contact Us page content
- How to write a nonprofit About page: 7-step copywriting formula
- 12 tips for writing a nonprofit website home page
- Sixteen nonprofit blog post ideas
- How to write a promotional poster for your nonprofit
Of course, you’ve also given me a list of great topic ideas for future articles on both blogs – thank you!
Finally, I offered up a free 30-minute consultation to four survey respondents. I’ve now followed up with the four communicators I selected based on my ability to help. I’m looking forward to chatting with you four!
If you haven’t heard from me, it could be because I don’t have the particular expertise you’re seeking (e.g. nitty-gritty media relations tactics), I didn’t get ALL of the information I requested (full survey completion + email address + LinkedIn profile) or you are working solo or in an agency and not within a nonprofit organization. But I sincerely thank you for your interest!