Blog
Messaging and content help for nonprofit communicators
Branding books and blogs for nonprofit communicators: recommendations
by Marlene Oliveira | Jun 26, 2018 | Branding
While working on a branding project, I recently found myself reaching for the branding section of my bookshelf. I found that my favourite book about nonprofit branding continues to stand head and shoulders above the rest. And that the others came up short. So I broadened my search and found two other books that, while not specific to nonprofits, were very also useful.
This research and review led to a refresh of my branding book recommendations, which I’m sharing with you today.
How to keep track of the stories you’re writing [template project tracker]
by Marlene Oliveira | Jun 12, 2018 | Nonprofit copywriting how-to, Storytelling
To help with your story writing project management, I have a new template to share with you: my story writing project tracker. You can use it to track the focus of each story, the people you need to speak with, their contact information, whether or not you’ve successfully arranged interviews and the status of each story in development.
Storytelling inspiration file part 2: WAYS nonprofits are using stories
by Marlene Oliveira | May 1, 2018 | Storytelling
Following up on my previous blog post exploring the reasons WHY nonprofit communicators tell stories, in this post, I take a look at the different WAYS they are incorporating stories into their communications.
Your content creation picture [survey results]
by Marlene Oliveira | Apr 3, 2018 | Uncategorized
Two weeks ago I ran a quick little survey to learn about marketing communications content writing struggles at your nonprofit organization. Thank you to the small but insightful group who completed the survey. I'm following up to share some of the results and to offer...
What does content creation look like at your nonprofit organization? [survey]
by Marlene Oliveira | Mar 20, 2018 | Uncategorized
To help me offer the most useful blog content – and services – for nonprofit communicators, I’d like to learn a little more about content creation at your organization. Will you share a glimpse by answering the four quick questions below?
Storytelling inspiration file: 11 different reasons nonprofits are using stories
by Marlene Oliveira | Mar 6, 2018 | Content marketing, Storytelling
Why do you tell stories? What is the purpose of the stories you create and share? One of my biggest pet peeves is the perception of nonprofit communications as a support function to fundraising. Nonprofit communicators are responsible for so much more (to read some of...


