by Marlene Oliveira | Feb 21, 2018 | Website content
The last time I offered help with a website copy easy win, it was about sprucing up your nonprofit’s Contact us page content. This time, I will help you improve the pages you use to describe your nonprofit organization’s programs and services. If your programs and...
by Marlene Oliveira | Feb 7, 2018 | Nonprofit copywriting how-to, Website content
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
by Marlene Oliveira | Jan 24, 2018 | Website content
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be to create your website content plan. Your strategy is your guide; it sets parameters for the work ahead. Your...
by Marlene Oliveira | Jan 9, 2018 | Uncategorized
Happy New Year! Did you take significant time off during the holiday break? My return from a two-week vacation has me thinking about a similar break ten years ago – a long break that led to a big decision. I loved my work as a nonprofit communications manager,...
by Marlene Oliveira | Dec 19, 2017 | Uncategorized
I’m getting the blogs (this one and the Nonprofit MarCommunity blog) ready for the New Year. And I’d like to know: what do you need help with? How can we answer your questions through the blog content? The help you needed in 2017 First, here’s a look back at the...