by Marlene Oliveira | Mar 6, 2018 | Content marketing, Storytelling
Why do you tell stories? What is the purpose of the stories you create and share? One of my biggest pet peeves is the perception of nonprofit communications as a support function to fundraising. Nonprofit communicators are responsible for so much more (to read some of...
by Marlene Oliveira | Feb 21, 2018 | Website content
The last time I offered help with a website copy easy win, it was about sprucing up your nonprofit’s Contact us page content. This time, I will help you improve the pages you use to describe your nonprofit organization’s programs and services. If your programs and...
by Marlene Oliveira | Feb 7, 2018 | Nonprofit copywriting how-to, Website content
This is a follow-up to my post about creating your detailed website content plan. In that post, I explained that your plan should include a call to action for each piece of content. Combined with the key message, it ensures your content has a purpose. There are many...
![How to go from strategy to website content action plan [template]](https://moflow.ca/wp-content/uploads/2018/01/website-content-plan.png)
by Marlene Oliveira | Jan 24, 2018 | Website content
When you’re planning the content for your nonprofit’s new website, your first step should be to develop a website content strategy. Your second step should be to create your website content plan. Your strategy is your guide; it sets parameters for the work ahead. Your...
![I’ve been consulting to nonprofits for 10 years! [announcing the return of my workshop for new/aspiring consultants]](https://moflow.ca/wp-content/uploads/2018/01/ConsultantsWorkshopStartsJan26.png)
by Marlene Oliveira | Jan 9, 2018 | Uncategorized
Happy New Year! Did you take significant time off during the holiday break? My return from a two-week vacation has me thinking about a similar break ten years ago – a long break that led to a big decision. I loved my work as a nonprofit communications manager,...
