Blog
Messaging and content help for nonprofit communicators
Beyond the logo: building a nonprofit brand your team can actually use
What makes a nonprofit brand useful? I strongly believe in the power of branding to support marcom delivery and regularly advocate for starting with brand strategy. For those who struggle with it, I've even suggested a reframe to thinking about your nonprofit’s brand...
What to look for in a nonprofit communications consultant (before you hire)
Are you looking for external communications guidance from a consultant? Budget will always matter, but “lowest fee” is unlikely to lead you to the best partner. So, what should you look for in a nonprofit communications consultant instead? In this post, I recommend...
Brand messaging platforms for nonprofit organizations
Your nonprofit is doing important work. But when your messages don’t line up, your audiences have to work harder to understand you — and many simply won’t. Engagement drops, internal alignment suffers, and your communications team ends up reacting instead of leading....
Is your nonprofit suffering from a case of messaging drift?
You’re a busy nonprofit communicator, successfully creating content for your organization, but something feels off. You’re publishing consistently and staying visible, but you have nagging doubts about the topics you’re showcasing or the stories you’re telling. Your...
Why strategy comes first in nonprofit communications
“We need to put more order into our communications. To increase the impact of our comms, we need everything working together: channels complementing each other, and clarity on roles and responsibilities.” The executive director of a nonprofit organization recently...
Revisiting your nonprofit’s website content strategy: Q&A with Markus Stadelmann-Elder
How old is your nonprofit organization’s website content strategy? When should you revisit it? For Markus Stadelmann-Elder, the right interval was five years. I’ve collaborated with Markus in so many ways over the years that I’m sure I’ve lost track of some. Markus is...