Blog
Content creation insights and tips for nonprofit communicators
Quickly update stale nonprofit web pages: roundup of copy prompts
Are you looking for a couple of nonprofit communications “quick wins"? I’ve been thinking about how satisfying a quick win or two would feel for you right now. And knowing that out-of-date web copy can feel like a burden or distraction, I realized that I have a simple...
Optimizing nonprofit communications for an organization with no communications staff
In early 2020, I started working with AlphaPlus, an organization that helps adult literacy education professionals in Ontario to incorporate digital technology in their work. With a relatively new strategic plan in place, AlphaPlus’ Executive Director Alan Cherwinski...
![Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]](https://moflow.ca/wp-content/uploads/2021/02/sharable-boxes-3-400x250.png)
Internal copy review pet peeves – and help with getting useful feedback [includes swipe copy]
When you request internal copy review, how often do you get the subject matter guidance and input you’re seeking? How often do you get a mess of unhelpful revisions that you have to sort through? Last year, I worked on a big copy project for a client at a large,...
Service spotlight: nonprofit website copywriting package
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.
![Putting content strategy first – even for a microsite [case study]](https://moflow.ca/wp-content/uploads/2020/11/Content-strategy-for-microsites-ONN-case-study-400x250.png)
Putting content strategy first – even for a microsite [case study]
If you’re going to invest in building a website, are you willing invest in a plan for what that site will communicate and the content it will contain? In this case study, we’ll look at why starting with a content strategy is the right approach – even when the site in...
Using audience personas in ongoing nonprofit communications planning: Q&A
How can audience personas support your nonprofit communications on an ongoing basis? Audience persona development is an integral part of my website content planning and branding work with clients; personas ensure that the plans we make and messages we develop are...