Blog

Content creation insights and tips for nonprofit communicators

Bringing back my blog and email updates for nonprofit communicators

by Marlene Oliveira | Jan 17, 2020 | Uncategorized

Happy New Year! I’m back after being quiet on this blog for quite some time. In many ways, 2019 was a bit of a reset year for me. I pressed pause on a number of activities so that I could re-evaluate them and make necessary changes. The result? I’m kicking off 2020...

Service spotlight: nonprofit website copywriting package

by Marlene Oliveira | Jan 12, 2020 | Nonprofit copywriting how-to, Website content

Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.

Tackle your nonprofit’s new website content in three stages

by Marlene Oliveira | Jul 30, 2019 | Website content

Whenever I notice a trend in the questions my clients and potential clients are asking, I know that the answers are probably worth sharing a little more widely. In the last month, I've found myself answering these questions several times: "When I'm planning a new...

Questions to ask internal stakeholders when building your nonprofit’s website content strategy

by Marlene Oliveira | Jun 25, 2019 | Website content

When you’re creating a website content strategy for your nonprofit organization, you should consult with your peers early in the process. However, I believe that you should skip the huge "website committee" meetings. Instead, conduct one-on-one interviews with...

TechSoup Canada’s “set it and forget it” approach to outsourcing story writing [case study]

by Marlene Oliveira | Mar 19, 2019 | Storytelling, Working with writers

What does it take to get the greatest possible value when you’re outsourcing content creation? With years of experience on both the client and supplier side, I believe that it comes down to two things: being organized and providing clear direction. It’s about knowing what you need your content to achieve and setting up a few simple conditions for success. This describes my experience, working with TechSoup Canada.