Blog
Messaging and content help for nonprofit communicators
Planning to skip your nonprofit’s next communications audit? Don’t risk it.
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
The benefits of planning stories for your nonprofit organization well in advance
This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...
The role of your nonprofit’s storytelling *process* in stakeholder relations
As a nonprofit communicator, you understand the importance of engaging stakeholders through storytelling. But have you considered that how you develop and publish stories can have a powerful impact on your relationships? After seeing a few too many...
Communications fundamentals: boring basics or radical approach?
Last week, a VP of marketing and communications at a large charity called my work “radical,” and I was honestly quite surprised. I just celebrated my 16th business anniversary on Sunday. For 16 years, I've been providing nonprofit marketing communications consulting...
Experimenting with ChatGPT: practical uses for nonprofit communicators
When ChatGPT went public a year ago, I responded to the buzz about generative AI with my post What nonprofit communicators need to know about AI content generators. I had been thinking about AI tools for a few months and felt optimistic about those designed...
Using your brand to shape your nonprofit’s video marketing: Q&A with David Phu
Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...