Messaging and content help for nonprofit communicators
What nonprofit communicators need to know about AI content generators
by Marlene Oliveira | Dec 21, 2022 | Marketing communications
The excitement about AI (artificial intelligence) content generators in the last few months has been unavoidable – particularly in recent weeks. So before I wind down for the holidays, I wanted to share a few resources and insights that I think might be helpful for...
Nonprofit key messages (or brand narrative): the basics
by Marlene Oliveira | Nov 22, 2022 | Branding
In a previous post, I offered an overview of the elements of a nonprofit brand messaging platform, which includes your positioning, personality, key messages, and more. Let's now take a closer look at key messages (or brand narrative), including a basic definition,...
What is a brand messaging platform?
by Marlene Oliveira | Oct 6, 2022 | Branding
I’ve received many emails from new clients who wanted “to get the word out,” but who didn’t yet know what, exactly, those “words” were.
This is where a strong brand messaging platform comes in.
A content-first approach to redesigning a complex website [case study]
by Marlene Oliveira | Aug 30, 2022 | Website content
In 2019, Sandy Heubner, Digital/Direct Marketing Manager at Workplace Safety & Prevention Services (WSPS), was grappling with a website that was no longer meeting the organization’s needs. For WSPS, the website is an essential tool for connecting Ontario’s...
How to keep your nonprofit’s audiences at the centre of your communications
by Marlene Oliveira | Jul 26, 2022 | Marketing communications
Who are your nonprofit’s audiences? Does your core audience list align with your organization’s strategic priorities? Do you base your communications decisions on a solid understanding of your audiences? Identifying and understanding your nonprofit’s audiences are...
Building your nonprofit’s communications fundamentals in the right order
by Marlene Oliveira | Jun 23, 2022 | Branding, Marketing communications, Storytelling, Website content
Are you looking for a deliberate, structured approach to strengthening your organization's marketing communications? Do you need to build or rebuild your nonprofit's communications fundamentals? There are many reasons you might need to strengthen, improve or adjust...