Blog
Messaging and content help for nonprofit communicators
Web copy briefings: have a conversation, ask the right questions
by Marlene Oliveira | Oct 7, 2024 | Website content
This article was originally published in July 2021 and updated in October 2024. Earlier this year, I wrote about productive ways to request a review of your copy. Based on the popularity of that post, it's obvious that many nonprofit communicators struggle with...
Elements to review in your nonprofit’s communications audit
by Marlene Oliveira | Jul 12, 2024 | Communications audits
What materials should you review when conducting a communications audit for your nonprofit organization? I’ve been working in communications for long enough that the idea of an audit still conjures up a visual of print materials strewn across a boardroom table....
Start your nonprofit’s communications audit with a question
by Marlene Oliveira | Jun 5, 2024 | Communications audits, Marketing communications
Conducting a communications audit for your nonprofit organization is inherently valuable (plus, skipping your communications audit is risky). But when you’re ready to move forward with your audit, there’s something simple you can do to get the most out of it: start...
Planning to skip your nonprofit’s next communications audit? Don’t risk it.
by Marlene Oliveira | Apr 29, 2024 | Communications audits, Marketing communications
When you hear “communications audit,” what’s your first reaction? Do you immediately push back against the idea? Is your instinct to set it aside and get on with pressing projects? These reactions are understandable: an audit takes time and resources that you may feel...
The benefits of planning stories for your nonprofit organization well in advance
by Marlene Oliveira | Mar 22, 2024 | Editorial planning, Storytelling
This article was originally published in February 2020 and updated in March 2024. What does your nonprofit organization’s storytelling plan look like? Is it documented in a way that you can share with your colleagues? Does it only exist in your head? Do you have a...
The role of your nonprofit’s storytelling *process* in stakeholder relations
by Marlene Oliveira | Feb 23, 2024 | Storytelling
As a nonprofit communicator, you understand the importance of engaging stakeholders through storytelling. But have you considered that how you develop and publish stories can have a powerful impact on your relationships? After seeing a few too many...