Blog
Content creation insights and tips for nonprofit communicators
New online version of training for aspiring nonprofit consultants
What are your plans for 2019? I'm jumping right in to deliver on the plans I made last year, including the launch of a new online version of my training for aspiring nonprofit consultants. Do you want to make the switch to working as a self-employed consultant this...
Need story writing support? Get on the 2019 waitlist
Would you like to work with me to get your stories written? I'm now booking story writing projects into January 2019 and beyond. Please review my Storybank starter package details and then complete the form below to get on the waitlist. I'll follow up with you in...
14 tips to help you unearth your nonprofit’s stories
Do you have a hard time finding your organization’s stories?
A couple of weeks ago, I put out a call for story-finding tips, and today I’m following up with the responses I received. And further below, I’ve included a list of 14 actionable takeaways I’ve pulled from their submissions. Thank you, Katherine, Blair, Fiona, Anthony and Yasmine!
Asking for input: how do you find your organization’s stories?
Will you share your top tip for finding your organization’s stories and/or getting permission to use them? Can you summarize it approximately 150 words or less? [request for your input]
![Boosting annual report impact with stories [case study]](https://moflow.ca/wp-content/uploads/2018/08/Imagine-case-study.png)
Boosting annual report impact with stories [case study]
Rather than “another thing to do”, story writing can and should boost the impact of your existing communications tactics. This case study showcases my work with Imagine Canada, using stories to bring the work described in their annual report to life.
Using research to make a case for storytelling: three studies
You know storytelling is useful, effective and an essential part of your nonprofit’s communications mix. But if making the case for storytelling based on intuition and experience isn’t enough, perhaps you’d like to add evidence from research.
A few months ago, I read the Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void and Make People Love You by Joe Lazaukus and Shane Snow – which I recommend. The book is full of useful content for nonprofit communicators, but I was particularly excited by the references to original research supporting the value and importance of storytelling.