Blog
Messaging and content help for nonprofit communicators
Writing a speech? Ask your speaker these questions
Having previously shared my Ten Essential Steps for Successful Speech Writing, I’d like to elaborate on step #4: interviewing your speaker. Asking these four simple questions will help to make your interview as fruitful as possible…
Non-Profit Marketer Profile: Nicole Paterson, Burlington Public Library
Nicole Paterson is an award-winning marketer who doesn’t let a lack of resources get in the way of achieving her goals. Nicole has worked as the Manager of Marketing Communications at the Burlington Public Library since early 2009 before which her marketing roles in the non-profit sector included Nova Vita Domestic Violence Prevention Services, the Town of Oakville and the YWCA Hamilton.
Walk Away From Your Copy
One of the most valuable steps I build into timelines for any writing project is ‘walk away’ time. It is so important to me that I have time to walk away from a close-to-final draft.
Non-Profit Marketer Profile: Marnie Grona, Director, Marketing & Communications, Imagine Canada
Marnie Grona describes herself as cause-driven, much like the organization for which she works. Marnie is currently the Director of Marketing & Communications for Imagine Canada, an umbrella organization, with a mandate to support and strengthen charities and nonprofits. Marnie’s role includes leading the overall development and implementation of marketing communications strategies, ensuring brand standards are met, overseeing media relations, and providing leadership and development of the organization’s online presence.
Non-Profit Communicator Profile: Kate Sherman, Pennsylvania Society of Land Surveyors
Working with trade organizations is a specialty for Kate Sherman, Director, Pennsylvania Society of Land Surveyors. Kate’s experience within the sub-sector has included roles at the Pennsylvania Society of Association Executives and The Foundation of the Pennsylvania Medical Society prior to her current workplace. She explains that she has been attracted by the small-office environment, the friendliness of the members and the opportunity to help brand the organizations with which she has worked.
Enough about us…let’s talk about you!
I’ve written before about communicating benefits to your audience, but there is another, very specific way of keeping your audience at the centre of your content.