Blog
Messaging and content help for nonprofit communicators
Non-Profit Communicator Profile: Karen Glover, Communications Director, Immigrant Learning Center
by Marlene Oliveira | Nov 29, 2012 | Uncategorized
One of the things Karen Glover noticed in 2007, when making the transition from software marketing to non-profit marketing, was the dearth of available networking and professional development opportunities. Which is why she took the initiative to create the local group, Marketers Making a Difference, which is still running today.
My perfect client
by Marlene Oliveira | Nov 23, 2012 | Working with writers
Over almost five years of consulting, I have been fortunate to work will all kinds of great clients. In fact, one of my clients is pretty much perfect and this post is about her. Why should you care? Because by doing everything right as a client, you will get the best possible outcome from your freelancer!
Non-Profit Communicator Profile: Katherine Moffat, Interim Director, Communications, Second Harvest
by Marlene Oliveira | Oct 25, 2012 | Uncategorized
The non-profit sector can offer communicators enhanced opportunities for professional development, according to Katherine Moffat, Interim Director of Communications at Toronto’s Second Harvest, the largest food rescue program in Canada. In Katherine’s view, the sector offers significant learning opportunities since professionals are often called upon to stretch their skills and ‘get things done’ with fewer resources and within a more team-oriented culture.
Writing a speech? Ask your speaker these questions
by Marlene Oliveira | Oct 18, 2012 | Nonprofit copywriting how-to
Having previously shared my Ten Essential Steps for Successful Speech Writing, I’d like to elaborate on step #4: interviewing your speaker. Asking these four simple questions will help to make your interview as fruitful as possible…
Non-Profit Marketer Profile: Nicole Paterson, Burlington Public Library
by Marlene Oliveira | Sep 24, 2012 | Uncategorized
Nicole Paterson is an award-winning marketer who doesn’t let a lack of resources get in the way of achieving her goals. Nicole has worked as the Manager of Marketing Communications at the Burlington Public Library since early 2009 before which her marketing roles in the non-profit sector included Nova Vita Domestic Violence Prevention Services, the Town of Oakville and the YWCA Hamilton.
Walk Away From Your Copy
by Marlene Oliveira | Aug 14, 2012 | Creativity and finding inspiration, Nonprofit copywriting how-to
One of the most valuable steps I build into timelines for any writing project is ‘walk away’ time. It is so important to me that I have time to walk away from a close-to-final draft.
