Blog
Messaging and content help for nonprofit communicators
Walk Away From Your Copy
One of the most valuable steps I build into timelines for any writing project is ‘walk away’ time. It is so important to me that I have time to walk away from a close-to-final draft.
Non-Profit Marketer Profile: Marnie Grona, Director, Marketing & Communications, Imagine Canada
Marnie Grona describes herself as cause-driven, much like the organization for which she works. Marnie is currently the Director of Marketing & Communications for Imagine Canada, an umbrella organization, with a mandate to support and strengthen charities and nonprofits. Marnie’s role includes leading the overall development and implementation of marketing communications strategies, ensuring brand standards are met, overseeing media relations, and providing leadership and development of the organization’s online presence.
Non-Profit Communicator Profile: Kate Sherman, Pennsylvania Society of Land Surveyors
Working with trade organizations is a specialty for Kate Sherman, Director, Pennsylvania Society of Land Surveyors. Kate’s experience within the sub-sector has included roles at the Pennsylvania Society of Association Executives and The Foundation of the Pennsylvania Medical Society prior to her current workplace. She explains that she has been attracted by the small-office environment, the friendliness of the members and the opportunity to help brand the organizations with which she has worked.
Enough about us…let’s talk about you!
I’ve written before about communicating benefits to your audience, but there is another, very specific way of keeping your audience at the centre of your content.
Non-Profit Marketer Profile: Lynn Deckinger, Director of Marketing & Sales, Youthville
Lynn Deckinger is an award-winning non-profit marketer whose career spans 20 years in a number of subsectors; she has worked in a number of progressive marketing and communications roles at the Sedgwick County Zoo, Exploration Place, The Sedgwick County Science Center & Discovery Center, Greater Wichita Convention and Visitors Bureau and Youthville. Lynn’s achievements have been formally recognized through a number of awards, including the American Marketing Association’s Marketer of the Year for the non-profit division and Wichita Business Journal’s 40 under 40.
Non-Profit Communicator Profile: Martha Watt, Communications Coordinator, United Church of Canada
Martha Watt is an internal communications specialist who puts customer service front and centre. Working as the Communications Coordinator, Ministry and Employment at the General Council Office for The United Church of Canada, Martha is responsible for communicating ministry and employment information to lay employees and ministry personnel, as well as to leadership volunteers. This represents a very large, national audience, since there is a United Church in almost every community of 5,000 people or more in Canada.