Blog
Messaging and content help for nonprofit communicators
Make website content king at your nonprofit
by Marlene Oliveira | Jan 7, 2015 | Nonprofit copywriting how-to
Ask any web developer, and I bet they’ll tell you that content is the final hold up for 99% of website projects. It’s what they tell me. Why is this? If we’re putting content first, shouldn’t it be written before the website is built or redesigned? Shouldn’t content...
Every nonprofit communicator writes [book review]
by Marlene Oliveira | Dec 17, 2014 | Uncategorized
Whether you like doing it or not, if you’re a nonprofit marketer or communicator, you write. In fact, today’s marcom pros might just write more than ever before. But we don’t all come to this line of work from a writing background, which means a little guidance and...
Sponsorship sell sheet: done-for-you outline
by Marlene Oliveira | Dec 3, 2014 | Nonprofit copywriting how-to
Do you use “sell sheets” in your nonprofit’s sponsorship packages? Commonly used in corporate product launches, a sell sheet (or sales sheet) offers at-a-glance information about the benefits, features and specifications of an offering. Since they are concise and...
50 minute work segments: my key to maximum productivity
by Marlene Oliveira | Nov 19, 2014 | Productivity
What do I do when I really need to get things done? I get things done. How? Through 50 minute work segments. I’m always entertained by the countless applications and ‘hacks’ geared to accomplishing more in a workday, because for me, it’s simple. If I need to write,...
FREE WEBINAR: How to format your nonprofit’s website copy
by Marlene Oliveira | Nov 5, 2014 | Nonprofit copywriting how-to
Writing for the web isn’t complicated. In many ways, it’s an easier style and format. If you’re already a writer, there are a few editing and formatting tweaks that will help you to transform your copy into web copy. And you’ll discover these tweaks in my webinar, How...
Four questions to ask event organizers before writing speeches for nonprofit leaders
by Marlene Oliveira | Oct 15, 2014 | Nonprofit copywriting how-to
How do you write a speech for a nonprofit leader that really connects with audience members? How do you figure out the balance between the messages you want to deliver and those your audience wants to hear? You ask questions. Excellent speech writing requires an...

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